{"id":3886,"date":"2019-05-24T11:12:51","date_gmt":"2019-05-24T04:12:51","guid":{"rendered":"http:\/\/binus.ac.id\/bandung\/?p=3886"},"modified":"2021-01-30T16:17:55","modified_gmt":"2021-01-30T09:17:55","slug":"trend-dunia-digital-negara-indonesia-malaysia-thailand-dan-vietnam-2019","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/2019\/05\/trend-dunia-digital-negara-indonesia-malaysia-thailand-dan-vietnam-2019\/","title":{"rendered":"Trend Dunia Digital Negara Indonesia, Malaysia, Thailand, dan Vietnam 2019"},"content":{"rendered":"

Oleh Iston Utama (<\/strong>iston.utama@binus.edu<\/strong><\/a>)<\/strong><\/p>\n

Sobat BINUSIAN tentu sudah mengetahui bahwa Dunia digital telah menjadi perhatian dalam beberapa tahun terakhir ini, bahkan telah banyak perusahaan yang melakukan analisis dan ikut masuk kedalam dunia digital tersebut. Mengapa banyak sekali perusahaan yang kini ingin masuk dan mempelajari dunia digital? Karena memang secara trend, perkembangan dunia digital sudah meningkat secara signifikan. Pada tahun 2019 ini berdasarkan data we are social tingkat penetrasi pengguna internet di Indonesia telah mencapai 56%, Negara Malaysia, negara tetangga terdekat kita, tingkat penetrasi pengguna internetnya sudah mencapai 80%. Negara Thailand memiliki tingkat penetrasi pengguna internet sebesar 82% dan Negara Vietnam memiliki tingkat penetrasi pengguna internet yang tidak jauh berbeda dengan Negara Indonesia, yakni sebesar 66%. Jika dilihat dari tingkat penetrasi penggunanya, terlihat bahwa Negara Thailand memiliki tingkat penetrasi terbesar dibandingkan dengan negara \u2013 negara lain, tetapi apabila dibandingkan dengan jumlah populasi negara Indonesia memiliki populasi yang besar, sehingga meskipun penetrasi pengguna internet baru mencapai 56%, namun secara jumlah sudah melebihi tiga negara lainnya. Begitupun pada aspek lainnya seperti jumlah pengguna aktif media sosial dan pelanggan telepon seluler. Berdasarkan data ini, dapat dilihat bahwa Negara Indonesia memiliki banyak potensi untuk dapat berkembang, terlebih dapat dilihat pula bahwa pengguna internet tersebut juga merupakan pengguna aktif media sosial baik itu melalui telepon seluler (48%) maupun dari media lainnya.<\/p>\n

Berdasarkan data tersebut tentunya para sobat BINUSIAN yang memiliki usaha melihat hal tersebut sebagai suatu peluang yang dapat dimanfaatkan dengan baik, seperti misalnya bahwa media sosial dapat menjadi alternatif media yang efektif untuk dapat berkomunikasi, menjalin hubungan baik, serta melakukan penjualan. Selain itu, karena banyak sekali orang yang menggunakan telepon seluler mereka untuk beraktivitas di dunia maya, maka sangat disarankan bagi Sobat BINUSIAN untuk membuat konten yang \u201cenak\u201d untuk dilihat dalam telepon seluler mereka dan tentunya konten tersebut juga haruslah dapat langsung menarik perhatian target market<\/em> kita.<\/p>\n

\"Gambar
Gambar 1. Trend Dunia Digital Indonesia<\/figcaption><\/figure>\n
\"Gambar
Gambar 2. Trend Dunia Digital Malaysia<\/figcaption><\/figure>\n
\"Gambar
Gambar 3. Trend Dunia Digital Thailand<\/figcaption><\/figure>\n
\"Gambar
Gambar 4. Trend Dunia Digital Vietnam<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Oleh Iston Utama (iston.utama@binus.edu) Sobat BINUSIAN tentu sudah mengetahui bahwa Dunia digital telah menjadi perhatian dalam beberapa tahun terakhir ini, bahkan telah banyak perusahaan yang melakukan analisis dan ikut masuk kedalam dunia digital tersebut. Mengapa banyak sekali perusahaan yang kini ingin masuk dan mempelajari dunia digital? Karena memang secara trend, perkembangan dunia digital sudah meningkat […]<\/p>\n","protected":false},"author":2,"featured_media":3887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92,46],"tags":[],"class_list":["post-3886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-news"],"yoast_head":"\nTrend Dunia Digital Negara Indonesia, Malaysia, Thailand, dan Vietnam 2019 | BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif<\/title>\n<meta name=\"description\" content=\"Pelajari selengkapnya mengenai trend dunia digital di berapa negara ASEAN berikut.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/bandung\/2019\/05\/trend-dunia-digital-negara-indonesia-malaysia-thailand-dan-vietnam-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trend Dunia Digital Negara Indonesia, Malaysia, Thailand, dan Vietnam 2019 | BINUS UNIVERSITY BANDUNG - 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