{"id":17077,"date":"2026-09-11T14:26:46","date_gmt":"2026-09-11T07:26:46","guid":{"rendered":"https:\/\/binus.ac.id\/bandung\/?p=17077"},"modified":"2026-09-11T14:26:46","modified_gmt":"2026-09-11T07:26:46","slug":"bagaimana-cara-kerja-product-growth-manager-di-startup-binus-bandung","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/2026\/09\/bagaimana-cara-kerja-product-growth-manager-di-startup-binus-bandung\/","title":{"rendered":"Bagaimana Cara Kerja Product Growth Manager di Startup? | BINUS Bandung"},"content":{"rendered":"<div style=\"width: 1280px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-17077-1\" width=\"1280\" height=\"720\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2026\/09\/freecompress-artikel-9-video.mp4?_=1\" \/><a href=\"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2026\/09\/freecompress-artikel-9-video.mp4\">http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2026\/09\/freecompress-artikel-9-video.mp4<\/a><\/video><\/div>\n<p style=\"text-align: justify\"><b>Bagaimana Cara Kerja Product Growth Manager di Startup?<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Di era digital yang serba cepat, pertumbuhan sebuah <\/span><i><span style=\"font-weight: 400\">startup<\/span><\/i><span style=\"font-weight: 400\"> tidak lagi hanya mengandalkan insting bisnis semata. Ada sebuah peran krusial yang bertugas memastikan produk tidak hanya diluncurkan, tetapi juga digunakan, disukai, dan menghasilkan keuntungan yang berkelanjutan. Peran tersebut adalah <\/span><i><span style=\"font-weight: 400\">Product Growth Manager<\/span><\/i><span style=\"font-weight: 400\">.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Bagi kamu yang tertarik dengan dunia teknologi dan bisnis digital, profesi ini menawarkan jenjang karir yang sangat menjanjikan. Lantas, bagaimana cara kerja <\/span><i><span style=\"font-weight: 400\">Product Growth Manager<\/span><\/i><span style=\"font-weight: 400\"> di <\/span><i><span style=\"font-weight: 400\">startup<\/span><\/i><span style=\"font-weight: 400\">? Mari kita bedah lebih dalam!\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><b>Apa Itu Product Growth Manager?<\/b><\/p>\n<p style=\"text-align: justify\"><i><span style=\"font-weight: 400\">Product Growth Manager<\/span><\/i><span style=\"font-weight: 400\"> (PGM) adalah posisi yang berada di persimpangan antara pengembangan produk (<\/span><i><span style=\"font-weight: 400\">product development<\/span><\/i><span style=\"font-weight: 400\">), pemasaran (<\/span><i><span style=\"font-weight: 400\">marketing<\/span><\/i><span style=\"font-weight: 400\">), dan analisis data (<\/span><i><span style=\"font-weight: 400\">data analytics<\/span><\/i><span style=\"font-weight: 400\">). Fokus utama dari seorang PGM adalah mengidentifikasi peluang untuk meningkatkan matrik pertumbuhan suatu produk, seperti akuisisi pengguna baru, retensi pengguna lama, hingga monetisasi.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Jika seorang <\/span><i><span style=\"font-weight: 400\">Product Manager<\/span><\/i><span style=\"font-weight: 400\"> tradisional fokus pada &#8220;apa yang harus dibangun selanjutnya&#8221;, maka seorang <\/span><i><span style=\"font-weight: 400\">Product Growth Manager<\/span><\/i><span style=\"font-weight: 400\"> berfokus pada &#8220;bagaimana cara agar produk yang sudah dibangun ini bisa menjangkau dan mempertahankan lebih banyak pengguna&#8221;.<\/span><\/p>\n<p style=\"text-align: justify\"><b>Tugas dan Cara Kerja Product Growth Manager di Startup<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Cara kerja seorang <\/span><i><span style=\"font-weight: 400\">Product Growth Manager<\/span><\/i><span style=\"font-weight: 400\"> sangat bergantung pada data dan eksperimen. Berikut adalah beberapa tanggung jawab utama mereka di sebuah <\/span><i><span style=\"font-weight: 400\">startup<\/span><\/i><span style=\"font-weight: 400\">:\u00a0<\/span><\/p>\n<ol style=\"text-align: justify\">\n<li><b> Menganalisis Metrik AARRR (Pirate Funnel)<\/b><\/li>\n<\/ol>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Seorang PGM bekerja menggunakan kerangka kerja AARRR: <\/span><i><span style=\"font-weight: 400\">Acquisition<\/span><\/i><span style=\"font-weight: 400\"> (Akuisisi), <\/span><i><span style=\"font-weight: 400\">Activation<\/span><\/i><span style=\"font-weight: 400\"> (Aktivasi), <\/span><i><span style=\"font-weight: 400\">Retention<\/span><\/i><span style=\"font-weight: 400\"> (Retensi), <\/span><i><span style=\"font-weight: 400\">Referral<\/span><\/i><span style=\"font-weight: 400\"> (Rujukan), dan <\/span><i><span style=\"font-weight: 400\">Revenue<\/span><\/i><span style=\"font-weight: 400\"> (Pendapatan). Mereka akan melihat pada tahap mana pengguna berhenti menggunakan aplikasi dan mencari solusi untuk memperbaikinya.<\/span><\/p>\n<ol style=\"text-align: justify\" start=\"2\">\n<li><b> Melakukan A\/B Testing Terus-Menerus<\/b><\/li>\n<\/ol>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Untuk mengetahui strategi apa yang paling efektif, PGM akan sering melakukan <\/span><i><span style=\"font-weight: 400\">A\/B testing<\/span><\/i><span style=\"font-weight: 400\">. Misalnya, mereka mungkin menguji dua versi tombol <\/span><i><span style=\"font-weight: 400\">checkout<\/span><\/i><span style=\"font-weight: 400\"> di aplikasi untuk melihat warna atau tulisan mana yang menghasilkan lebih banyak transaksi.<\/span><\/p>\n<ol style=\"text-align: justify\" start=\"3\">\n<li><b> Berkolaborasi Lintas Divisi (Cross-Functional)<\/b><\/li>\n<\/ol>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Seorang PGM tidak bekerja sendiri. Mereka harus menjadi jembatan komunikasi yang baik antara tim <\/span><i><span style=\"font-weight: 400\">engineer<\/span><\/i><span style=\"font-weight: 400\"> (pembuat kode), desainer UI\/UX (pembuat tampilan), dan tim <\/span><i><span style=\"font-weight: 400\">marketing<\/span><\/i><span style=\"font-weight: 400\"> (pemasar produk) untuk mengeksekusi strategi pertumbuhan secara efektif.<\/span><\/p>\n<p style=\"text-align: justify\"><b>Skill Utama yang Wajib Dikuasai<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Untuk bisa bekerja sebagai <\/span><i><span style=\"font-weight: 400\">Product Growth Manager<\/span><\/i><span style=\"font-weight: 400\"> yang andal, kamu membutuhkan perpaduan keterampilan teknis dan bisnis:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><b>Analisis Data:<\/b><span style=\"font-weight: 400\"> Mampu membaca data dari <\/span><i><span style=\"font-weight: 400\">tools<\/span><\/i><span style=\"font-weight: 400\"> seperti Google Analytics atau Mixpanel.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Pemahaman Bisnis (Business Acumen):<\/b><span style=\"font-weight: 400\"> Mengerti bagaimana sebuah <\/span><i><span style=\"font-weight: 400\">startup<\/span><\/i><span style=\"font-weight: 400\"> menghasilkan uang.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Kreativitas Pemecahan Masalah:<\/b><span style=\"font-weight: 400\"> Berpikir <\/span><i><span style=\"font-weight: 400\">out-of-the-box<\/span><\/i><span style=\"font-weight: 400\"> untuk merancang fitur atau kampanye yang memicu pertumbuhan viral.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><b>Persiapkan Karirmu Bersama Program Digital Business Innovation BINUS Bandung<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Menjadi seorang <\/span><i><span style=\"font-weight: 400\">Product Growth Manager<\/span><\/i><span style=\"font-weight: 400\"> membutuhkan pemahaman mendalam tentang inovasi bisnis dan teknologi digital. Kamu bisa membangun pondasi yang kuat untuk karir ini dengan memilih program studi <\/span><b>Digital Business Innovation<\/b><span style=\"font-weight: 400\"> di <\/span><b>BINUS Bandung<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Program studi <\/span><i><span style=\"font-weight: 400\">Digital Business Innovation<\/span><\/i><span style=\"font-weight: 400\"> dirancang khusus untuk mencetak lulusan yang siap bersaing di industri <\/span><i><span style=\"font-weight: 400\">startup<\/span><\/i><span style=\"font-weight: 400\"> dan korporasi digital, memadukan ilmu bisnis konvensional dengan pemanfaatan teknologi terkini.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Sudah punya ide bisnis atau ingin merasakan langsung pengalaman membangun <\/span><i><span style=\"font-weight: 400\">startup<\/span><\/i><span style=\"font-weight: 400\"> sejak di bangku kuliah? Jangan lewatkan kesempatan untuk mengembangkan potensimu! <\/span><b>Registrasi Program Inkubator Bisnis BINUS<\/b><span style=\"font-weight: 400\"> sekarang dan wujudkan inovasi digitalmu bersama BINUS Bandung!\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><b>FAQ (Frequently Asked Questions)<\/b><\/p>\n<ol style=\"text-align: justify\">\n<li><b> Apa bedanya Product Manager dan Product Growth Manager?<\/b><\/li>\n<\/ol>\n<p style=\"text-align: justify\"><i><span style=\"font-weight: 400\">A: Product Manager<\/span><\/i><span style=\"font-weight: 400\"> berfokus pada pengembangan nilai inti (core value) dan fitur dari sebuah produk. Sementara itu, <\/span><i><span style=\"font-weight: 400\">Product Growth Manager<\/span><\/i><span style=\"font-weight: 400\"> berfokus pada optimalisasi fitur yang sudah ada untuk mempercepat pertumbuhan jumlah pengguna dan pendapatan produk tersebut.<\/span><\/p>\n<ol style=\"text-align: justify\" start=\"2\">\n<li><b> Apakah jurusan Digital Business Innovation cocok untuk karir ini?<\/b><\/li>\n<\/ol>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">A: Sangat cocok! Program studi <\/span><i><span style=\"font-weight: 400\">Digital Business Innovation<\/span><\/i><span style=\"font-weight: 400\"> di BINUS Bandung membekali mahasiswanya dengan pemahaman teknologi, analisis data, dan strategi bisnis yang merupakan kompetensi inti dari seorang <\/span><i><span style=\"font-weight: 400\">Product Growth Manager<\/span><\/i><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<ol style=\"text-align: justify\" start=\"3\">\n<li><b> Bagaimana cara bergabung dengan ekosistem bisnis di BINUS Bandung?<\/b><\/li>\n<\/ol>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">A: Kamu bisa mendaftar di program studi terkait dan mengikuti <\/span><b>Registrasi Program Inkubator Bisnis BINUS<\/b><span style=\"font-weight: 400\"> untuk mendapatkan bimbingan langsung, fasilitas, dan <\/span><i><span style=\"font-weight: 400\">networking<\/span><\/i><span style=\"font-weight: 400\"> dengan para praktisi industri <\/span><i><span style=\"font-weight: 400\">startup<\/span><\/i><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/binus.ac.id\/bandung\/beasiswa-untuk-nusantara-2026\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17154\" src=\"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2026\/09\/NEW-FINAL.jpg.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2026\/09\/NEW-FINAL.jpg.jpeg 1920w, https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2026\/09\/NEW-FINAL.jpg-640x360.jpeg 640w, https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2026\/09\/NEW-FINAL.jpg-1200x675.jpeg 1200w, https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2026\/09\/NEW-FINAL.jpg-1536x864.jpeg 1536w, https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2026\/09\/NEW-FINAL.jpg-480x270.jpeg 480w, https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2026\/09\/NEW-FINAL.jpg-768x432.jpeg 768w, https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2026\/09\/NEW-FINAL.jpg-1024x576.jpeg 1024w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bagaimana Cara Kerja Product Growth Manager di Startup? Di era digital yang serba cepat, pertumbuhan sebuah startup tidak lagi hanya mengandalkan insting bisnis semata. Ada sebuah peran krusial yang bertugas memastikan produk tidak hanya diluncurkan, tetapi juga digunakan, disukai, dan menghasilkan keuntungan yang berkelanjutan. Peran tersebut adalah Product Growth Manager. Bagi kamu yang tertarik dengan [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92,1],"tags":[7,723,312,722,724],"class_list":["post-17077","post","type-post","status-publish","format-standard","hentry","category-article","category-uncategorized","tag-binus-bandung","tag-cara-kerja-product-growth-manager","tag-digital-business-innovation","tag-product-growth-manager","tag-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bagaimana Cara Kerja Product Growth Manager di Startup? | BINUS Bandung | BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif<\/title>\n<meta name=\"description\" content=\"Ingin tahu bagaimana cara kerja Product Growth Manager di startup? 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