{"id":12156,"date":"2023-12-18T14:16:46","date_gmt":"2023-12-18T07:16:46","guid":{"rendered":"https:\/\/binus.ac.id\/bandung\/?p=12156"},"modified":"2023-12-18T14:16:46","modified_gmt":"2023-12-18T07:16:46","slug":"unsur-unsur-dalam-merancang-identitas-merek-dinamis","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/","title":{"rendered":"Unsur-unsur dalam Merancang Identitas Merek Dinamis"},"content":{"rendered":"

Yuda Suryasa Sjaerodji, M.Ds.<\/p>\n

DKV BINUS @Bandung<\/p>\n

\n

Untuk mulai menjadikan merek dinamis, pertama-tama perlu memahami identitas intinya, perlu memahami nilai merek, titik diferensiasi, dan kepribadian. Setelah elemen-elemen tersebut teridentifikasi, barulah mulai merancang hal ini merupakan langkah pertama dalam merancang identitas merek yang dinamis dan harus mengandung unsur-unsur berikut:<\/p>\n

    \n
  1. Logo dan\/atau tanda<\/li>\n
  2. Sebuah sistem tipografi<\/li>\n
  3. Palet warna<\/li>\n
  4. Pedoman penggunaan ikon, fotografi, atau ilustrasi<\/li>\n
  5. Sebuah metodologi pendekatan<\/li>\n<\/ol>\n

    Jika merancang sebuah identitas yang sistemnya sangat kaku, identitas merek tersebut akan cepat membosankan karena orang-orang membutuhkan perubahan. Jika suatu identitas merek ingin bertahan, maka perlu memiliki kemampuan fleksibilitas.<\/p>\n

    Rangkaian komponen yang dijelaskan oleh Paula Scher menghadirkan sistematisasi pada suatu merek, namun tetap memungkinkan merek untuk mengekspresikan dirinya dengan semangat intuitif dengan mengeksplorasi beberapa taktik digunakan untuk perubahan, namun tetap menjaga landasan konsistensi merek yang dinamis.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Yuda Suryasa Sjaerodji, M.Ds. DKV BINUS @Bandung Untuk mulai menjadikan merek dinamis, pertama-tama perlu memahami identitas intinya, perlu memahami nilai merek, titik diferensiasi, dan kepribadian. Setelah elemen-elemen tersebut teridentifikasi, barulah mulai merancang hal ini merupakan langkah pertama dalam merancang identitas merek yang dinamis dan harus mengandung unsur-unsur berikut: Logo dan\/atau tanda Sebuah sistem tipografi Palet […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-12156","post","type-post","status-publish","format-standard","hentry","category-visual-communication-design"],"yoast_head":"\nUnsur-unsur dalam Merancang Identitas Merek Dinamis | BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif<\/title>\n<meta name=\"description\" content=\"Binus kampus komunitas kreatif Bandung dengan visi membangun universitas yang berkelas dunia di tahun 2020 mendatang, sebagai langkah menuju visi tersebut, BINA NUSANTARA kampus komunitas kreatif mengambil suatu langkah mantap untuk membuka jaringan pendidikan di Kota Bandung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unsur-unsur dalam Merancang Identitas Merek Dinamis | BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif\" \/>\n<meta property=\"og:description\" content=\"Binus kampus komunitas kreatif Bandung dengan visi membangun universitas yang berkelas dunia di tahun 2020 mendatang, sebagai langkah menuju visi tersebut, BINA NUSANTARA kampus komunitas kreatif mengambil suatu langkah mantap untuk membuka jaringan pendidikan di Kota Bandung.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/\" \/>\n<meta property=\"og:site_name\" content=\"BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-18T07:16:46+00:00\" \/>\n<meta name=\"author\" content=\"cmcbinus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cmcbinus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/\"},\"author\":{\"name\":\"cmcbinus\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/#\/schema\/person\/f3d91be938f8fd4c72e0531c11adf26c\"},\"headline\":\"Unsur-unsur dalam Merancang Identitas Merek Dinamis\",\"datePublished\":\"2023-12-18T07:16:46+00:00\",\"dateModified\":\"2023-12-18T07:16:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/\"},\"wordCount\":139,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/#organization\"},\"articleSection\":[\"Visual Communication Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/\",\"url\":\"https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/\",\"name\":\"Unsur-unsur dalam Merancang Identitas Merek Dinamis | BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif\",\"isPartOf\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/#website\"},\"datePublished\":\"2023-12-18T07:16:46+00:00\",\"dateModified\":\"2023-12-18T07:16:46+00:00\",\"description\":\"Binus kampus komunitas kreatif Bandung dengan visi membangun universitas yang berkelas dunia di tahun 2020 mendatang, sebagai langkah menuju visi tersebut, BINA NUSANTARA kampus komunitas kreatif mengambil suatu langkah mantap untuk membuka jaringan pendidikan di Kota Bandung.\",\"breadcrumb\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/binus.ac.id\/bandung\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unsur-unsur dalam Merancang Identitas Merek Dinamis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/#website\",\"url\":\"https:\/\/binus.ac.id\/bandung\/\",\"name\":\"BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif\",\"description\":\"Binus kampus komunitas kreatif Bandung dengan visi membangun universitas yang berkelas dunia di tahun 2020 mendatang, sebagai langkah menuju visi tersebut, BINA NUSANTARA kampus komunitas kreatif mengambil suatu langkah mantap untuk membuka jaringan pendidikan di Kota Bandung.\",\"publisher\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/binus.ac.id\/bandung\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/#organization\",\"name\":\"BINUS UNIVERSITY\",\"url\":\"https:\/\/binus.ac.id\/bandung\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2017\/11\/site-logo.png\",\"contentUrl\":\"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2017\/11\/site-logo.png\",\"width\":140,\"height\":84,\"caption\":\"BINUS UNIVERSITY\"},\"image\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/#\/schema\/person\/f3d91be938f8fd4c72e0531c11adf26c\",\"name\":\"cmcbinus\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d55450a51e075980932005cd0987c4324255b634bc10f6ee56068b92bba05b81?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d55450a51e075980932005cd0987c4324255b634bc10f6ee56068b92bba05b81?s=96&d=mm&r=g\",\"caption\":\"cmcbinus\"},\"url\":\"https:\/\/binus.ac.id\/bandung\/author\/cmcbinus\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unsur-unsur dalam Merancang Identitas Merek Dinamis | BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif","description":"Binus kampus komunitas kreatif Bandung dengan visi membangun universitas yang berkelas dunia di tahun 2020 mendatang, sebagai langkah menuju visi tersebut, BINA NUSANTARA kampus komunitas kreatif mengambil suatu langkah mantap untuk membuka jaringan pendidikan di Kota Bandung.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/","og_locale":"en_US","og_type":"article","og_title":"Unsur-unsur dalam Merancang Identitas Merek Dinamis | BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif","og_description":"Binus kampus komunitas kreatif Bandung dengan visi membangun universitas yang berkelas dunia di tahun 2020 mendatang, sebagai langkah menuju visi tersebut, BINA NUSANTARA kampus komunitas kreatif mengambil suatu langkah mantap untuk membuka jaringan pendidikan di Kota Bandung.","og_url":"https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/","og_site_name":"BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif","article_published_time":"2023-12-18T07:16:46+00:00","author":"cmcbinus","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cmcbinus","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/#article","isPartOf":{"@id":"https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/"},"author":{"name":"cmcbinus","@id":"https:\/\/binus.ac.id\/bandung\/#\/schema\/person\/f3d91be938f8fd4c72e0531c11adf26c"},"headline":"Unsur-unsur dalam Merancang Identitas Merek Dinamis","datePublished":"2023-12-18T07:16:46+00:00","dateModified":"2023-12-18T07:16:46+00:00","mainEntityOfPage":{"@id":"https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/"},"wordCount":139,"commentCount":0,"publisher":{"@id":"https:\/\/binus.ac.id\/bandung\/#organization"},"articleSection":["Visual Communication Design"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/","url":"https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/","name":"Unsur-unsur dalam Merancang Identitas Merek Dinamis | BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif","isPartOf":{"@id":"https:\/\/binus.ac.id\/bandung\/#website"},"datePublished":"2023-12-18T07:16:46+00:00","dateModified":"2023-12-18T07:16:46+00:00","description":"Binus kampus komunitas kreatif Bandung dengan visi membangun universitas yang berkelas dunia di tahun 2020 mendatang, sebagai langkah menuju visi tersebut, BINA NUSANTARA kampus komunitas kreatif mengambil suatu langkah mantap untuk membuka jaringan pendidikan di Kota Bandung.","breadcrumb":{"@id":"https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/binus.ac.id\/bandung\/2023\/12\/unsur-unsur-dalam-merancang-identitas-merek-dinamis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/binus.ac.id\/bandung\/"},{"@type":"ListItem","position":2,"name":"Unsur-unsur dalam Merancang Identitas Merek Dinamis"}]},{"@type":"WebSite","@id":"https:\/\/binus.ac.id\/bandung\/#website","url":"https:\/\/binus.ac.id\/bandung\/","name":"BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif","description":"Binus kampus komunitas kreatif Bandung dengan visi membangun universitas yang berkelas dunia di tahun 2020 mendatang, sebagai langkah menuju visi tersebut, BINA NUSANTARA kampus komunitas kreatif mengambil suatu langkah mantap untuk membuka jaringan pendidikan di Kota Bandung.","publisher":{"@id":"https:\/\/binus.ac.id\/bandung\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/binus.ac.id\/bandung\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/binus.ac.id\/bandung\/#organization","name":"BINUS UNIVERSITY","url":"https:\/\/binus.ac.id\/bandung\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/binus.ac.id\/bandung\/#\/schema\/logo\/image\/","url":"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2017\/11\/site-logo.png","contentUrl":"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2017\/11\/site-logo.png","width":140,"height":84,"caption":"BINUS UNIVERSITY"},"image":{"@id":"https:\/\/binus.ac.id\/bandung\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/binus.ac.id\/bandung\/#\/schema\/person\/f3d91be938f8fd4c72e0531c11adf26c","name":"cmcbinus","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/binus.ac.id\/bandung\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d55450a51e075980932005cd0987c4324255b634bc10f6ee56068b92bba05b81?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d55450a51e075980932005cd0987c4324255b634bc10f6ee56068b92bba05b81?s=96&d=mm&r=g","caption":"cmcbinus"},"url":"https:\/\/binus.ac.id\/bandung\/author\/cmcbinus\/"}]}},"_links":{"self":[{"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/posts\/12156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/comments?post=12156"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/posts\/12156\/revisions"}],"predecessor-version":[{"id":12157,"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/posts\/12156\/revisions\/12157"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/media?parent=12156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/categories?post=12156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/tags?post=12156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}