{"id":10495,"date":"2022-12-02T19:34:29","date_gmt":"2022-12-02T12:34:29","guid":{"rendered":"https:\/\/binus.ac.id\/bandung\/?p=10495"},"modified":"2023-01-09T11:17:38","modified_gmt":"2023-01-09T04:17:38","slug":"soft-attibute-dalam-brand-part-2","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/2022\/12\/soft-attibute-dalam-brand-part-2\/","title":{"rendered":"SOFT ATTIBUTE DALAM BRAND ( Part 2 )"},"content":{"rendered":"<p style=\"text-align: justify\">Oleh Ratna Amalia<\/p>\n<p style=\"text-align: justify\"><strong><em>Credibility<\/em><\/strong><\/p>\n<p style=\"text-align: justify\">Kredibilitas <em>brand<\/em> merupakan salah satu faktor psikologis, yang mendorong keinginan konsumen untuk membeli produk. Faktor yang berkaitan langsung dengan kredibilitas adalah lama durasi usaha anda berjalan dan telah dikenal baik oleh segmen konsumen tertentu. \u00a0Faktor lainnya adalah informasi (terpercaya &amp; valid), menepati janji, dan kualitas sesuai klaim.<\/p>\n<p style=\"text-align: justify\">Nike sebagai produsen peralatan olahraga, memiliki kredibilitas yang baik dalam hal kualitas produknya. Kredibilitas mereka dibangun dari janji dan klaim bahwa kualitas dan teknologi yang terkandung pada produk mereka sesuai dengan produk yang diterima oleh konsumen.<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-10496\" src=\"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-7-640x427.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-7-640x427.jpg 640w, https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-7-480x320.jpg 480w, https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-7.jpg 750w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: center\">Self-tightening sneakers dari NIKE<\/p>\n<p style=\"text-align: center\">sumber: https:\/\/lifestyle.kompas.com\/read\/2019\/01\/17\/090900820\/nike-debut-sepatu-berteknologi-tinggi-bisa-dikontrol-lewat-smartphone?page=all<\/p>\n<p style=\"text-align: justify\">Lalu bagaimana jika usaha anda baru berjalan?<\/p>\n<p style=\"text-align: justify\">Bagaimana cara anda membangun kredibilitas <em>brand<\/em>?<\/p>\n<p style=\"text-align: justify\">Setelah anda memahami definisi dari krebilitas sebuah <em>brand<\/em>, maka ada beberapa faktor yang dibutuhkan untuk membangun kredibilitas yaitu:<\/p>\n<ol style=\"text-align: justify\">\n<li>Citra visual atau logo, sebagai bagian dari komunikasi non verbal sebuah <em>brand<\/em>.<\/li>\n<li>Strategi pemasaran dan iklan sebagai bagian dari strategi komunikasi verbal.<\/li>\n<li>Visi dan misi yang jelas sebagai dasar untuk mengembangkan nilai-nilai usaha dan mempertahankan konsistensi kualitas layanan konsumen.<\/li>\n<\/ol>\n<p style=\"text-align: justify\">Referensi<\/p>\n<p style=\"text-align: justify\">https:\/\/blog.leightonbroadcasting.com\/blog\/the-importance-of-jingles-for-advertising-your-business<\/p>\n<p style=\"text-align: justify\">https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0148296319301882<\/p>\n<p style=\"text-align: justify\">https:\/\/www.canto.com\/blog\/brand-positioning-statement-examples\/<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"E9ayKdqTPK\"><p><a href=\"https:\/\/visme.co\/blog\/types-of-advertising-appeals\/\">23 Types of Advertising Appeals Most Commonly Used by Brands<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;23 Types of Advertising Appeals Most Commonly Used by Brands&#8221; &#8212; Visual Learning Center by Visme\" src=\"https:\/\/visme.co\/blog\/types-of-advertising-appeals\/embed\/#?secret=E9ayKdqTPK\" data-secret=\"E9ayKdqTPK\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/tedrubin.com\/the-importance-of-brand-appeal\/\">https:\/\/tedrubin.com\/the-importance-of-brand-appeal\/<\/a>, <a href=\"https:\/\/www.marketing91.com\/advertising-appeal\/\">https:\/\/www.marketing91.com\/advertising-appeal\/<\/a><\/p>\n<p style=\"text-align: justify\"><a href=\"http:\/\/marketinghuddle.com\/what-is-brand-credibility\/\">http:\/\/marketinghuddle.com\/what-is-brand-credibility\/<\/a> <a href=\"https:\/\/placebrandobserver.com\/how-place-brand-credibility-impacts-attachment-consumer-loyalty\/\">https:\/\/placebrandobserver.com\/how-place-brand-credibility-impacts-attachment-consumer-loyalty\/<\/a><\/p>\n<p style=\"text-align: justify\">https:\/\/scarletroo.com\/brand-credibility-online\/<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/www.marketing91.com\/what-is-brand-consistency\/\">https:\/\/www.marketing91.com\/what-is-brand-consistency\/<\/a><\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/bstrategyhub.com\/value-innovation-success-through-simplicity\/\">https:\/\/bstrategyhub.com\/value-innovation-success-through-simplicity\/<\/a><\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/www.alida.com\/the-alida-journal\/5-examples-how-brands-are-using-co-creation\">https:\/\/www.alida.com\/the-alida-journal\/5-examples-how-brands-are-using-co-creation<\/a><\/p>\n<p style=\"text-align: justify\">\n","protected":false},"excerpt":{"rendered":"<p>Oleh Ratna Amalia Credibility Kredibilitas brand merupakan salah satu faktor psikologis, yang mendorong keinginan konsumen untuk membeli produk. Faktor yang berkaitan langsung dengan kredibilitas adalah lama durasi usaha anda berjalan dan telah dikenal baik oleh segmen konsumen tertentu. \u00a0Faktor lainnya adalah informasi (terpercaya &amp; valid), menepati janji, dan kualitas sesuai klaim. Nike sebagai produsen peralatan [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-10495","post","type-post","status-publish","format-standard","hentry","category-visual-communication-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SOFT ATTIBUTE DALAM BRAND ( Part 2 ) | BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif<\/title>\n<meta name=\"description\" content=\"Pentingnya soft atribute dalam sebuah brand Part 2, disimak penjelasan lengkapnya disini\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/bandung\/2022\/12\/soft-attibute-dalam-brand-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SOFT ATTIBUTE DALAM BRAND ( Part 2 ) | BINUS UNIVERSITY BANDUNG - 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