{"id":10479,"date":"2022-12-02T19:28:01","date_gmt":"2022-12-02T12:28:01","guid":{"rendered":"https:\/\/binus.ac.id\/bandung\/?p=10479"},"modified":"2023-01-09T14:54:44","modified_gmt":"2023-01-09T07:54:44","slug":"hard-attribute-dalam-brand-part-4","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/","title":{"rendered":"Hard Attribute dalam Brand ( Part 4 )"},"content":{"rendered":"<p style=\"text-align: justify\"><strong><em>Hard Attribute<\/em><\/strong><strong> dalam <em>Brand<\/em><\/strong><\/p>\n<p style=\"text-align: justify\">Part 4<\/p>\n<p style=\"text-align: justify\">Oleh Ratna Amalia<\/p>\n<p style=\"text-align: justify\"><strong><em>Value Mantra<\/em><\/strong><\/p>\n<p style=\"text-align: justify\">Dikembangkan oleh ahli marketing Nike yaitu Scott Bedbury pada tahun 1980 (selanjutnya menjadi konsultan ahli untuk Starbucks). Istilah<em> \u201cBrand Mantra\u201d <\/em>digunakan pertama kali oleh Bedbury, dan menjaga agar Nike tetap konsisten dan berada di jalur yang tepat, serta membedakan Nike dengan <em>brand<\/em> lain di kelas yang sama (saat itu Reebok).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-10481\" src=\"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-3-640x215.png\" alt=\"\" width=\"640\" height=\"215\" srcset=\"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-3-640x215.png 640w, https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-3-480x161.png 480w, https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-3-768x258.png 768w, https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-3-1024x344.png 1024w, https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-3.png 1193w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: center\"><em>Brand Mantra<\/em> NIKE <em>\u201cAuthentic \u2013 Athletic \u2013 Performance\u201d<\/em><\/p>\n<p style=\"text-align: center\">Sumber: <a href=\"https:\/\/thebrandhopper.com\/2021\/05\/06\/case-study-nike-brand-mantra-case-study\/\">https:\/\/thebrandhopper.com\/2021\/05\/06\/case-study-nike-brand-mantra-case-study\/<\/a><\/p>\n<p style=\"text-align: justify\">Perangkat ini dapat digunakan sebagai medium komunikasi antara pegawai dan konsumen, dalam menunjang pemahaman konsumen terhadap merek\/<em>brand<\/em>.<\/p>\n<p style=\"text-align: justify\"><strong><em>Sign\/Gesture<\/em><\/strong><\/p>\n<p style=\"text-align: justify\">Definisi <em>\u201cgestur\u201d<\/em> sendiri adalah gerakan yang dilakukan oleh sebagian atau seluruh tubuh, dalam kaitannya dengan <em>brand<\/em> maka <em>gestur brand<\/em> adalah rangkaian upaya komunikasi terencana melalui beragam medium dengan tujuan yang sama.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10482\" src=\"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-4.jpg\" alt=\"\" width=\"600\" height=\"253\" srcset=\"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-4.jpg 600w, https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-4-480x202.jpg 480w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center\">Menu coklat yang dibingkai<\/p>\n<p style=\"text-align: center\">Sumber: <a href=\"https:\/\/www.commarts.com\/exhibit\/christopher-elbow-artisanal-chocolates-poster-installation\">https:\/\/www.commarts.com\/exhibit\/christopher-elbow-artisanal-chocolates-poster-installation<\/a><\/p>\n<p style=\"text-align: justify\">Pada pembukaan toko coklat \u201cChristopher Elbow\u201d di Kansas Amerika Serikat, mereka menggunakan strategi membingkai menu coklat yang mereka miliki seperti sebuah karya seni. Karena kebetulan di saat yang sama sedang ada \u201cmonthly gallery crawl\u201d di sana, masyarakat umum bisa berinteraksi langsung dengan banyak seniman. 12 menu mereka dibingkai dan diberikan keterangan masing-masing, dan efeknya pembukaan sukses. Bahkan mereka terkadang harus buka lebih awal karena kebanjiran pengunjung.<\/p>\n<p style=\"text-align: justify\"><em>Gestur brand<\/em> sebaiknya merupakan visualisasi dari <em>\u201cvalue\/mantra\u201d <\/em>yang dimiliki <em>brand<\/em>, dan bertujuan untuk memudahkan konsumen untuk memahami nilai-nilai yang terkandung didalamnya.<\/p>\n<p style=\"text-align: justify\"><strong>Musik\/<em>Jingle<\/em><\/strong><\/p>\n<p style=\"text-align: justify\">Lagu\/<em>jingle<\/em> merupakan media yang cukup kuat dalam mengkomunikasikan merek\/<em>brand<\/em>, <em>jingle<\/em> yang baik dapat menghubungkan antara merek anda dan konsep, ide, promosi usaha.<\/p>\n<p style=\"text-align: justify\">Lagu\/<em>jingle<\/em> harus mudah diingat, tidak terlalu rumit, menyenangkan, dan unik. Selain berfungsi sebagai penarik perhatian konsumen, <em>jingle<\/em> berfungsi juga menterjemahkan tawaran-tawaran yang dimiliki merek. Terutama dalam menyampaikan keunikan produk anda yang tidak dimiliki merek lain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hard Attribute dalam Brand Part 4 Oleh Ratna Amalia Value Mantra Dikembangkan oleh ahli marketing Nike yaitu Scott Bedbury pada tahun 1980 (selanjutnya menjadi konsultan ahli untuk Starbucks). Istilah \u201cBrand Mantra\u201d digunakan pertama kali oleh Bedbury, dan menjaga agar Nike tetap konsisten dan berada di jalur yang tepat, serta membedakan Nike dengan brand lain di [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-10479","post","type-post","status-publish","format-standard","hentry","category-visual-communication-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hard Attribute dalam Brand ( Part 4 )<\/title>\n<meta name=\"description\" content=\"Selain nama, slogan, dan tagline, cari tahu elemen-elemen hard attribute brand pada penjelasan berikut ini.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hard Attribute dalam Brand ( Part 4 )\" \/>\n<meta property=\"og:description\" content=\"Selain nama, slogan, dan tagline, cari tahu elemen-elemen hard attribute brand pada penjelasan berikut ini.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/\" \/>\n<meta property=\"og:site_name\" content=\"BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-02T12:28:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-09T07:54:44+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-3-640x215.png\" \/>\n<meta name=\"author\" content=\"cmcbinus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cmcbinus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/\"},\"author\":{\"name\":\"cmcbinus\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/#\/schema\/person\/f3d91be938f8fd4c72e0531c11adf26c\"},\"headline\":\"Hard Attribute dalam Brand ( Part 4 )\",\"datePublished\":\"2022-12-02T12:28:01+00:00\",\"dateModified\":\"2023-01-09T07:54:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/\"},\"wordCount\":286,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/#organization\"},\"image\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-3-640x215.png\",\"articleSection\":[\"Visual Communication Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/\",\"url\":\"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/\",\"name\":\"Hard Attribute dalam Brand ( Part 4 )\",\"isPartOf\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-3-640x215.png\",\"datePublished\":\"2022-12-02T12:28:01+00:00\",\"dateModified\":\"2023-01-09T07:54:44+00:00\",\"description\":\"Selain nama, slogan, dan tagline, cari tahu elemen-elemen hard attribute brand pada penjelasan berikut ini.\",\"breadcrumb\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/#primaryimage\",\"url\":\"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-3.png\",\"contentUrl\":\"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-3.png\",\"width\":1193,\"height\":401},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/binus.ac.id\/bandung\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hard Attribute dalam Brand ( Part 4 )\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/#website\",\"url\":\"https:\/\/binus.ac.id\/bandung\/\",\"name\":\"BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif\",\"description\":\"Binus kampus komunitas kreatif Bandung dengan visi membangun universitas yang berkelas dunia di tahun 2020 mendatang, sebagai langkah menuju visi tersebut, BINA NUSANTARA kampus komunitas kreatif mengambil suatu langkah mantap untuk membuka jaringan pendidikan di Kota Bandung.\",\"publisher\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/binus.ac.id\/bandung\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/#organization\",\"name\":\"BINUS UNIVERSITY\",\"url\":\"https:\/\/binus.ac.id\/bandung\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2017\/11\/site-logo.png\",\"contentUrl\":\"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2017\/11\/site-logo.png\",\"width\":140,\"height\":84,\"caption\":\"BINUS UNIVERSITY\"},\"image\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/#\/schema\/person\/f3d91be938f8fd4c72e0531c11adf26c\",\"name\":\"cmcbinus\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d55450a51e075980932005cd0987c4324255b634bc10f6ee56068b92bba05b81?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d55450a51e075980932005cd0987c4324255b634bc10f6ee56068b92bba05b81?s=96&d=mm&r=g\",\"caption\":\"cmcbinus\"},\"url\":\"https:\/\/binus.ac.id\/bandung\/author\/cmcbinus\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hard Attribute dalam Brand ( Part 4 )","description":"Selain nama, slogan, dan tagline, cari tahu elemen-elemen hard attribute brand pada penjelasan berikut ini.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/","og_locale":"en_US","og_type":"article","og_title":"Hard Attribute dalam Brand ( Part 4 )","og_description":"Selain nama, slogan, dan tagline, cari tahu elemen-elemen hard attribute brand pada penjelasan berikut ini.","og_url":"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/","og_site_name":"BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif","article_published_time":"2022-12-02T12:28:01+00:00","article_modified_time":"2023-01-09T07:54:44+00:00","og_image":[{"url":"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-3-640x215.png"}],"author":"cmcbinus","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cmcbinus","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/#article","isPartOf":{"@id":"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/"},"author":{"name":"cmcbinus","@id":"https:\/\/binus.ac.id\/bandung\/#\/schema\/person\/f3d91be938f8fd4c72e0531c11adf26c"},"headline":"Hard Attribute dalam Brand ( Part 4 )","datePublished":"2022-12-02T12:28:01+00:00","dateModified":"2023-01-09T07:54:44+00:00","mainEntityOfPage":{"@id":"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/"},"wordCount":286,"commentCount":0,"publisher":{"@id":"https:\/\/binus.ac.id\/bandung\/#organization"},"image":{"@id":"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/#primaryimage"},"thumbnailUrl":"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-3-640x215.png","articleSection":["Visual Communication Design"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/","url":"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/","name":"Hard Attribute dalam Brand ( Part 4 )","isPartOf":{"@id":"https:\/\/binus.ac.id\/bandung\/#website"},"primaryImageOfPage":{"@id":"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/#primaryimage"},"image":{"@id":"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/#primaryimage"},"thumbnailUrl":"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-3-640x215.png","datePublished":"2022-12-02T12:28:01+00:00","dateModified":"2023-01-09T07:54:44+00:00","description":"Selain nama, slogan, dan tagline, cari tahu elemen-elemen hard attribute brand pada penjelasan berikut ini.","breadcrumb":{"@id":"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/#primaryimage","url":"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-3.png","contentUrl":"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/uhuy-3.png","width":1193,"height":401},{"@type":"BreadcrumbList","@id":"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-4\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/binus.ac.id\/bandung\/"},{"@type":"ListItem","position":2,"name":"Hard Attribute dalam Brand ( Part 4 )"}]},{"@type":"WebSite","@id":"https:\/\/binus.ac.id\/bandung\/#website","url":"https:\/\/binus.ac.id\/bandung\/","name":"BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif","description":"Binus kampus komunitas kreatif Bandung dengan visi membangun universitas yang berkelas dunia di tahun 2020 mendatang, sebagai langkah menuju visi tersebut, BINA NUSANTARA kampus komunitas kreatif mengambil suatu langkah mantap untuk membuka jaringan pendidikan di Kota Bandung.","publisher":{"@id":"https:\/\/binus.ac.id\/bandung\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/binus.ac.id\/bandung\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/binus.ac.id\/bandung\/#organization","name":"BINUS UNIVERSITY","url":"https:\/\/binus.ac.id\/bandung\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/binus.ac.id\/bandung\/#\/schema\/logo\/image\/","url":"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2017\/11\/site-logo.png","contentUrl":"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2017\/11\/site-logo.png","width":140,"height":84,"caption":"BINUS UNIVERSITY"},"image":{"@id":"https:\/\/binus.ac.id\/bandung\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/binus.ac.id\/bandung\/#\/schema\/person\/f3d91be938f8fd4c72e0531c11adf26c","name":"cmcbinus","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/binus.ac.id\/bandung\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d55450a51e075980932005cd0987c4324255b634bc10f6ee56068b92bba05b81?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d55450a51e075980932005cd0987c4324255b634bc10f6ee56068b92bba05b81?s=96&d=mm&r=g","caption":"cmcbinus"},"url":"https:\/\/binus.ac.id\/bandung\/author\/cmcbinus\/"}]}},"_links":{"self":[{"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/posts\/10479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/comments?post=10479"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/posts\/10479\/revisions"}],"predecessor-version":[{"id":10483,"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/posts\/10479\/revisions\/10483"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/media?parent=10479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/categories?post=10479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/tags?post=10479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}