{"id":10471,"date":"2022-12-02T15:05:45","date_gmt":"2022-12-02T08:05:45","guid":{"rendered":"https:\/\/binus.ac.id\/bandung\/?p=10471"},"modified":"2023-01-09T14:59:30","modified_gmt":"2023-01-09T07:59:30","slug":"hard-attribute-dalam-brand-part-3","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-3\/","title":{"rendered":"Hard Attribute dalam Brand Part 3"},"content":{"rendered":"<p style=\"text-align: justify\">Oleh Ratna Amalia<\/p>\n<p style=\"text-align: justify\"><em>\u00a0<\/em><strong>Slogan<em> &amp; Tagline<\/em><\/strong><\/p>\n<p style=\"text-align: justify\"><strong>Slogan <\/strong>merupakan rangkaian kata yang mudah diingat dan memperkuat citra produk di mata konsumen. Slogan akan mengarahkan konsumen kepada sebuah produk tertentu pada sebuah <em>brand<\/em>.<\/p>\n<p style=\"text-align: justify\"><strong><em>Tagline<\/em><\/strong> memiliki kemampuan untuk mengikat logo dan nama merek menjadi satu kesatuan yang mudah diingat dan memiliki kesan mendalam bagi konsumen. Slogan mampu membangkitkan emosi konsumen dan secara visual menggambarkan ekspresi dan keuntungan dari produk.<\/p>\n<figure id=\"attachment_10472\" aria-describedby=\"figcaption_attachment_10472\" class=\"wp-caption clear aligncenter\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width: 400px\"><img loading=\"lazy\" decoding=\"async\" itemprop=\"contentURL\" class=\"size-full wp-image-10472\" src=\"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/Picture1-2.jpg\" alt=\"Slogan Apple\" width=\"400\" height=\"258\" \/><figcaption id=\"figcaption_attachment_10472\" class=\"wp-caption-text\" itemprop=\"description\">Slogan Apple<\/figcaption><\/figure>\n<p style=\"text-align: justify\">Kampanye yang paling menarik pada <em>brand<\/em> Apple adalah dengan diluncurkannya <em>\u201cThink Different\u201d<\/em>. Kalimat ini menjadi slogan yang paling dikenal di abad 21.<\/p>\n<p style=\"text-align: justify\">Slogan umumnya merupakan ekspresi yang dimiliki produk, yang menarik perhatian dan memberikan informasi kepada konsumen. Sedangkan Tagline umumnya bertujuan untuk memberikan kesan yang lebih dramatis dan lebih lama dalam ingatan konsumen.<\/p>\n<p style=\"text-align: justify\">Tagline mempengaruhi cara pandang konsumen terhadap <em>brand<\/em> yang anda miliki, dan keputusan mereka dalam pembelian produk.<\/p>\n<p>&nbsp;<\/p>\n<p>Referensi<\/p>\n<p>http:\/\/innompics.com\/coach\/differentiation_brand_attributes-hard-soft.html<\/p>\n<p>https:\/\/stickybranding.com\/13-examples-of-the-best-company-names\/<\/p>\n<p>https:\/\/www.jaxdailyrecord.com\/article\/ikea-reopens-for-in-store-shopping-in-jacksonville<\/p>\n<p>https:\/\/sixads.net\/blog\/slogan-examples\/<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"xxsOUbGVaE\"><p><a href=\"https:\/\/newkind.com\/kevin-kellers-five-favorite-classic-brand-mantras\/\">Kevin Keller&#8217;s five favorite classic brand mantras<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Kevin Keller&#8217;s five favorite classic brand mantras&#8221; &#8212; New Kind\" src=\"https:\/\/newkind.com\/kevin-kellers-five-favorite-classic-brand-mantras\/embed\/#?secret=kqNoNUFBtd#?secret=xxsOUbGVaE\" data-secret=\"xxsOUbGVaE\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>https:\/\/www.trulydeeply.com.au\/2010\/11\/doves-big-brand-gesture\/<\/p>\n<p>https:\/\/www.trulydeeply.com.au\/2010\/12\/chocolate-creative-brand-gesture\/<\/p>\n<p>https:\/\/www.madx.digital\/learn\/the-evolution-of-apples-genius-slogan<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oleh Ratna Amalia \u00a0Slogan &amp; Tagline Slogan merupakan rangkaian kata yang mudah diingat dan memperkuat citra produk di mata konsumen. Slogan akan mengarahkan konsumen kepada sebuah produk tertentu pada sebuah brand. Tagline memiliki kemampuan untuk mengikat logo dan nama merek menjadi satu kesatuan yang mudah diingat dan memiliki kesan mendalam bagi konsumen. Slogan mampu membangkitkan [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-10471","post","type-post","status-publish","format-standard","hentry","category-visual-communication-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hard Attribute dalam Brand Part 3<\/title>\n<meta name=\"description\" content=\"Slogan dan tagline sebagai dua elemen hard attribute dalam brand ternyata punya definisi berbeda. 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