{"id":10468,"date":"2022-12-02T15:03:22","date_gmt":"2022-12-02T08:03:22","guid":{"rendered":"https:\/\/binus.ac.id\/bandung\/?p=10468"},"modified":"2023-01-09T14:56:43","modified_gmt":"2023-01-09T07:56:43","slug":"hard-attribute-dalam-brand-part-2","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-2\/","title":{"rendered":"Hard Attribute dalam Brand Part 2"},"content":{"rendered":"<p style=\"text-align: justify\">Oleh Ratna Amalia<\/p>\n<p style=\"text-align: justify\"><strong><em>Vision<\/em><\/strong><\/p>\n<p style=\"text-align: justify\">Merek dagang\/<em>brand<\/em> perlu memiliki visi dan misi yang jelas dan terarah, jika hal tersebut belum anda miliki dan belum cukup baik maka proses pengembangan usaha sampai visualisasi merek anda akan terhambat.<\/p>\n<p style=\"text-align: justify\"><strong><em>\u201cTo create a better everyday life for the many people.<\/em><\/strong><\/p>\n<figure id=\"attachment_10469\" aria-describedby=\"figcaption_attachment_10469\" class=\"wp-caption clear aligncenter\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width: 363px\"><img loading=\"lazy\" decoding=\"async\" itemprop=\"contentURL\" class=\"size-full wp-image-10469\" src=\"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/12\/Picture3-2.jpg\" alt=\"Toko IKEA\" width=\"363\" height=\"242\" \/><figcaption id=\"figcaption_attachment_10469\" class=\"wp-caption-text\" itemprop=\"description\">Toko IKEA<\/figcaption><\/figure>\n<p style=\"text-align: justify\">Orang-orang yang bekerja di IKEA mempunyai mimpi besar, bukan hanya menjual mebel\/<em>furniture<\/em> yang terdesain dengan baik dan terjangkau harganya. Tetapi lebih kepada \u201cto make <em>everyday life better\u201d <\/em>untuk konsumennya. Mimpi tersebut dicerminkan bentuk bisnisnya, yaitu dengan bentuk kemitraan dengan produsen produk mebel terbaik dan terjangkau di seluruh dunia lalu dikumpulkan di gudang mereka agar dapat diakses oleh semua orang.<\/p>\n<p style=\"text-align: justify\"><strong><em>\u201cOur business idea supports this vision so [that] as many people as possible will be able to afford them,\u201d <\/em><\/strong><\/p>\n<p style=\"text-align: justify\">Visi dan misi perusahaan anda merupakan tulang punggung dalam mengembangkan usaha, mulai dari bentuk bisnis, produk, strategi komunikasi, bahkan sampai visualisasi <em>brand<\/em>.<\/p>\n<p>Referensi<\/p>\n<p>http:\/\/innompics.com\/coach\/differentiation_brand_attributes-hard-soft.html<\/p>\n<p>https:\/\/stickybranding.com\/13-examples-of-the-best-company-names\/<\/p>\n<p>https:\/\/www.jaxdailyrecord.com\/article\/ikea-reopens-for-in-store-shopping-in-jacksonville<\/p>\n<p>https:\/\/sixads.net\/blog\/slogan-examples\/<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"R7ov69hTNA\"><p><a href=\"https:\/\/newkind.com\/kevin-kellers-five-favorite-classic-brand-mantras\/\">Kevin Keller&#8217;s five favorite classic brand mantras<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Kevin Keller&#8217;s five favorite classic brand mantras&#8221; &#8212; New Kind\" src=\"https:\/\/newkind.com\/kevin-kellers-five-favorite-classic-brand-mantras\/embed\/#?secret=kqNoNUFBtd#?secret=R7ov69hTNA\" data-secret=\"R7ov69hTNA\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>https:\/\/www.trulydeeply.com.au\/2010\/11\/doves-big-brand-gesture\/<\/p>\n<p>https:\/\/www.trulydeeply.com.au\/2010\/12\/chocolate-creative-brand-gesture\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oleh Ratna Amalia Vision Merek dagang\/brand perlu memiliki visi dan misi yang jelas dan terarah, jika hal tersebut belum anda miliki dan belum cukup baik maka proses pengembangan usaha sampai visualisasi merek anda akan terhambat. \u201cTo create a better everyday life for the many people. Orang-orang yang bekerja di IKEA mempunyai mimpi besar, bukan hanya [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-10468","post","type-post","status-publish","format-standard","hentry","category-visual-communication-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hard Attribute dalam Brand Part 2 | BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif<\/title>\n<meta name=\"description\" content=\"Berikut merupakan penjelasan tentang vision sebagai salah satu elemen hard attribute sebuah brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/bandung\/2022\/12\/hard-attribute-dalam-brand-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hard Attribute dalam Brand Part 2 | BINUS UNIVERSITY BANDUNG - 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