{"id":10298,"date":"2022-11-28T15:21:59","date_gmt":"2022-11-28T08:21:59","guid":{"rendered":"https:\/\/binus.ac.id\/bandung\/?p=10298"},"modified":"2024-04-17T17:00:20","modified_gmt":"2024-04-17T10:00:20","slug":"framing","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/2022\/11\/framing\/","title":{"rendered":"Framing"},"content":{"rendered":"<p style=\"text-align: center\"><strong>Oleh Adrianto<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Mengenal Konsep Framing\u00a0<\/strong><\/h1>\n<p style=\"text-align: justify\">Framing merupakan sebuah teknik yang mempengaruhi pengambilan keputusan maupun penilaian dengan cara memanipulasi penyajian informasi tersebut. Framing merupakan sebuah cara memanipulasi persepsi pemirsanya melalui penggunaan gambar, kata-kata dan konteks. Sebuah informasi dapat disajikan sedemikian rupa sehingga ia dapat memberikan presepsi positif maupun negative (contoh: ketika menyebutkan gelasnya setengah penuh \u2013 positif dan gelasnya setengah habis \u2013 negatif). Jenis framing yang digunakan sangat mempengaruhi bagaimana pemirsa melihat pesan visual tersebut. Pesan yang disampaikan dapat di dramatisir sehingga memberikan efek besar dalam proses pembentukan persepsi yang mempengaruhi pelabelan nilai maupun keputusan yang diambil ketika melihat objek tersebut. Framing sering menjadi alat andalan dalam proses pembentukan persepsi dalam kegiatan kampanye promosi, kampanye politik dan bahkan propaganda.<\/p>\n<table class=\" aligncenter\" width=\"623\">\n<tbody>\n<tr>\n<td width=\"132\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10301\" src=\"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/11\/framing2.jpg\" alt=\"\" width=\"236\" height=\"326\" \/><\/td>\n<td width=\"126\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10300\" src=\"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/11\/framing3.jpg\" alt=\"\" width=\"274\" height=\"397\" \/><\/td>\n<td width=\"365\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10299\" src=\"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/11\/framing4.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/11\/framing4.jpg 640w, https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/11\/framing4-480x360.jpg 480w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\" width=\"258\">Poster propaganda Korea Utara yang mem-Framing keadaan negara yang Makmur dengan makanan yang melimpah<\/td>\n<td width=\"365\">Keadaan sebenarnya rakyat Korena Utara yang sudah lebih dari tiga dekade dilanda kelapangan yang berkepanjangan<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\" aligncenter\" style=\"height: 653px;width: 432px\" width=\"412\">\n<tbody>\n<tr style=\"height: 309px\">\n<td style=\"width: 379.395px;height: 309px\">&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10302\" src=\"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2022\/11\/framing1.jpg\" alt=\"\" width=\"429\" height=\"600\" \/><\/td>\n<td style=\"width: 9.39453px;height: 309px\"><\/td>\n<\/tr>\n<tr style=\"height: 344px\">\n<td style=\"text-align: left;width: 379.395px;height: 344px\">Poster propaganda sekutu yang mengajak rakyat untuk partisipasi dalam melawan Axis. Baik dengan bertempur secara langsung maupun membantu dalam membuat alat perang. Gambar yang disajikan merupakan komparatif yang disajikan dengan sudut pandang (angle) dan gesture yang sama sebagai sebuah benang merah bagi pemirsa<\/td>\n<td style=\"width: 9.39453px;height: 344px\">\n<p style=\"text-align: left\">\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oleh Adrianto &nbsp; Mengenal Konsep Framing\u00a0 Framing merupakan sebuah teknik yang mempengaruhi pengambilan keputusan maupun penilaian dengan cara memanipulasi penyajian informasi tersebut. Framing merupakan sebuah cara memanipulasi persepsi pemirsanya melalui penggunaan gambar, kata-kata dan konteks. Sebuah informasi dapat disajikan sedemikian rupa sehingga ia dapat memberikan presepsi positif maupun negative (contoh: ketika menyebutkan gelasnya setengah penuh [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-10298","post","type-post","status-publish","format-standard","hentry","category-visual-communication-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Memahami konsep Framing dalam Sebuah Informasi<\/title>\n<meta name=\"description\" content=\"Pelajari tentang konsep framing dan bagaimana hal itu dapat memengaruhi cara kita memahami dan menginterpretasikan informasi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/bandung\/2022\/11\/framing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Memahami konsep Framing dalam Sebuah Informasi\" \/>\n<meta property=\"og:description\" content=\"Pelajari tentang konsep framing dan bagaimana hal itu dapat memengaruhi cara kita memahami dan menginterpretasikan informasi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/binus.ac.id\/bandung\/2022\/11\/framing\/\" \/>\n<meta property=\"og:site_name\" content=\"BINUS UNIVERSITY BANDUNG - 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