{"id":8728,"date":"2025-08-11T21:59:52","date_gmt":"2025-08-11T14:59:52","guid":{"rendered":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/?p=8728"},"modified":"2025-08-12T15:37:54","modified_gmt":"2025-08-12T08:37:54","slug":"kemasan-yang-bicara-strategi-desain-untuk-branding-yang-kuat","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/2025\/08\/11\/kemasan-yang-bicara-strategi-desain-untuk-branding-yang-kuat\/","title":{"rendered":"Kemasan yang Bicara: Strategi Desain untuk Branding yang Kuat"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-8730\" src=\"http:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/08\/33515-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/08\/33515-300x200.jpg 300w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/08\/33515-768x512.jpg 768w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/08\/33515-480x320.jpg 480w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/08\/33515.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<div>\n<div>\n<p><strong>Kenapa Kemasan Harus Kekinian?<\/strong><\/p>\n<\/div>\n<div>\n<p>Kemasan produk sekarang nggak cuma buat bungkus, tapi jadi magnet perhatian. Buat kalian yang mau jualan atau bisnis UKM, ini 5 tren kemasan kekinian yang wajib tahu:<\/p>\n<\/div>\n<div>\n<p><strong>1. Kemasan &#8220;Instagrammable&#8221;<\/strong><\/p>\n<\/div>\n<ul>\n<li><strong>Konsep:<\/strong> Desain warna-warni atau quote menarik yang bikin orang pengin foto &amp; upload.<\/li>\n<li><strong>Contoh:<\/strong> Kemasan kopi dengan ilustrasi aesthetic ala Korea.<\/li>\n<li>Mahasiswa bisa pakai: Canva atau Figma untuk desain murah.<\/li>\n<\/ul>\n<div>\n<p><strong>2. Eco-Packaging (Ramah Lingkungan)<\/strong><\/p>\n<\/div>\n<ul>\n<li><strong>Konsep:<\/strong> Pakai bahan daur ulang atau kertas, minim plastik.<\/li>\n<li><strong>Contoh:<\/strong> Sedotan bambu atau kemasan snack dari daun pisang.<\/li>\n<li>Ide buat tugas kewirausahaan: Bikin kemasan dari kardus bekas paket online.<\/li>\n<\/ul>\n<div>\n<p><strong>3. Kemasan &#8220;Bisa Dipakai Lagi&#8221;<\/strong><\/p>\n<\/div>\n<ul>\n<li><strong>Konsep:<\/strong> Wadah yang fungsional setelah isi habis.<\/li>\n<li><strong>Contoh:<\/strong> Botol minum dengan desain unik, tote bag dari kemasan kopi.<\/li>\n<li>Peluang bisnis: Jual produk isi ulang (refill) biar lebih hemat.<\/li>\n<\/ul>\n<div>\n<p><strong>4. Augmented Reality (AR) Packaging<\/strong><\/p>\n<\/div>\n<ul>\n<li><strong>Konsep:<\/strong> Scan barcode\/kemasan buat liat konten digital (video, game, atau diskon).<\/li>\n<li><strong>Contoh:<\/strong> Kemasan skincare yang kasih tutorial makeup via AR.<\/li>\n<li>Teknologi yang dipake: Apps seperti Artivive atau Adobe Aero.<\/li>\n<\/ul>\n<div>\n<p><strong>5. Personalisasi Nama Pembeli<\/strong><\/p>\n<\/div>\n<ul>\n<li><strong>Konsep:<\/strong> Cetak nama\/ucapan spesial di kemasan.<\/li>\n<li><strong>Contoh:<\/strong> Seperti &#8220;Kopi untuk Sarah, semangat skripsinya!&#8221;<\/li>\n<li>Cocok buat bisnis kecil: Pakai printer sticker murah.<\/li>\n<\/ul>\n<div>\n<p><strong>Gimana Memulai?<\/strong><\/p>\n<\/div>\n<ol>\n<li><strong>Survey Target:<\/strong> Cek tren di Instagram\/TokTok.<\/li>\n<li><strong>Coba Desain Sederhana:<\/strong> Pakai template gratisan.<\/li>\n<li><strong>Hitung Biaya:<\/strong> Bandingkan bahan lokal vs impor.<\/li>\n<li><strong>Test ke Teman:<\/strong> Tanya feedback sebelum launching.<\/li>\n<\/ol>\n<div>\n<p>Kemasan kreatif =<strong> nilai jual naik + pelanggan senang<\/strong>. Nggak perlu mahal, yang penting:<\/p>\n<\/div>\n<ul>\n<li>Eye-catching<\/li>\n<li>Fungsional<\/li>\n<li>Ramah lingkungan<\/li>\n<\/ul>\n<div>\n<p>Kemasan keren = bisnis makin laris! Ga perlu ribet, yang penting kreatif, fungsional, dan kalau bisa ramah lingkungan. Mulai dari ide sederhana, tes ke teman-teman kampus, lalu berkembang sambil jalan. Ingat, kemasanmu adalah senjata rahasia untuk bikin produkmu beda dari yang lain!<\/p>\n<\/div>\n<div>\n<p><strong>Link artikel :<\/strong><\/p>\n<\/div>\n<div>\n<p><a href=\"https:\/\/www.creativeans.com\/resources\/inovasi-terbaru-dalam-desain-kemasan-untuk-bisnis-anda\/\">https:\/\/www.creativeans.com\/resources\/inovasi-terbaru-dalam-desain-kemasan-untuk-bisnis-anda\/<\/a><\/p>\n<\/div>\n<div>\n<p><strong>Link gambar :<\/strong><\/p>\n<\/div>\n<div><a href=\"https:\/\/www.freepik.com\/free-photo\/beautiful-shot-cardboard-present-box-book-wooden-table_13617047.htm#fromView=search&amp;page=1&amp;position=45&amp;uuid=8781d9e1-fe5d-42a7-b238-cc9e2a4f38e9&amp;query=kemasan+photoshoot\">https:\/\/www.freepik.com\/free-photo\/beautiful-shot-cardboard-present-box-book-wooden-table_13617047.htm#fromView=search&amp;page=1&amp;position=45&amp;uuid=8781d9e1-fe5d-42a7-b238-cc9e2a4f38e9&amp;query=kemasan+photoshoot<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kenapa Kemasan Harus Kekinian? Kemasan produk sekarang nggak cuma buat bungkus, tapi jadi magnet perhatian. Buat kalian yang mau jualan atau bisnis UKM, ini 5 tren kemasan kekinian yang wajib tahu: 1. Kemasan &#8220;Instagrammable&#8221; Konsep: Desain warna-warni atau quote menarik yang bikin orang pengin foto &amp; upload. Contoh: Kemasan kopi dengan ilustrasi aesthetic ala Korea. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-8728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2025"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/8728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/comments?post=8728"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/8728\/revisions"}],"predecessor-version":[{"id":8731,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/8728\/revisions\/8731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media\/8730"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media?parent=8728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/categories?post=8728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/tags?post=8728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}