{"id":8268,"date":"2025-04-28T13:31:13","date_gmt":"2025-04-28T06:31:13","guid":{"rendered":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/?p=8268"},"modified":"2025-05-09T16:27:58","modified_gmt":"2025-05-09T09:27:58","slug":"dari-lokal-go-digital-telkom-witel-bandung-bekali-pelaku-umkm-cipatat-keterampilan-baru","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/2025\/04\/28\/dari-lokal-go-digital-telkom-witel-bandung-bekali-pelaku-umkm-cipatat-keterampilan-baru\/","title":{"rendered":"Dari Lokal Go Digital: Telkom Witel Bandung Bekali Pelaku UMKM Cipatat Keterampilan Baru"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-8373\" src=\"http:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/2149196100-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/2149196100-300x200.jpg 300w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/2149196100-768x512.jpg 768w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/2149196100-480x320.jpg 480w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/2149196100.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<div>\n<div>\n<p style=\"text-align: justify\">Dalam upaya mempercepat transformasi digital UMKM di wilayah Bandung Barat, Telkom Witel Bandung mengadakan pelatihan digitalisasi bagi pelaku usaha kecil di Kecamatan Cipatat. Program ini bertujuan meningkatkan kompetensi UMKM dalam memanfaatkan teknologi untuk pengembangan bisnis.<\/p>\n<\/div>\n<div style=\"text-align: justify\">\n<p><strong>Tujuan &amp; Sasaran Pelatihan<\/strong><\/p>\n<\/div>\n<div style=\"text-align: justify\">\n<p><strong>\u2714 Meningkatkan Penjualan Online<\/strong><\/p>\n<\/div>\n<ul style=\"text-align: justify\">\n<li>Pelatihan penggunaan marketplace (Shopee, Tokopedia)<\/li>\n<li>Optimasi pemasaran melalui Instagram &amp; TikTok<\/li>\n<\/ul>\n<div style=\"text-align: justify\">\n<p><strong>\u2714 Efisiensi Operasional Bisnis<\/strong><\/p>\n<\/div>\n<ul style=\"text-align: justify\">\n<li>Pengenalan aplikasi kasir digital<\/li>\n<li>Manajemen stok berbasis teknologi<\/li>\n<\/ul>\n<div style=\"text-align: justify\">\n<p><strong>\u2714 Perluas Jaringan Pemasaran<\/strong><\/p>\n<\/div>\n<ul style=\"text-align: justify\">\n<li>Membuka akses ke konsumen yang lebih luas<\/li>\n<li>Kolaborasi dengan platform logistik<\/li>\n<\/ul>\n<div style=\"text-align: justify\">\n<p><strong>\u2714 Peserta: 50 UMKM dari berbagai sektor (kuliner, kerajinan, pertanian)<\/strong><\/p>\n<\/div>\n<div style=\"text-align: justify\">\n<p><strong>Materi Pelatihan yang Diberikan<\/strong><\/p>\n<\/div>\n<ol style=\"text-align: justify\">\n<li><strong>Digital Marketing Dasar<\/strong>\n<ul>\n<li>Cara membuat konten menarik di Instagram &amp; Facebook<\/li>\n<li>Teknik SEO sederhana untuk toko online<\/li>\n<\/ul>\n<\/li>\n<li><strong>Pengelolaan Bisnis Online<\/strong>\n<ul>\n<li>Pendaftaran dan optimasi toko di marketplace<\/li>\n<li>Manajemen pesanan &amp; respons pelanggan<\/li>\n<\/ul>\n<\/li>\n<li><strong>Pembayaran Digital<\/strong>\n<ul>\n<li>Penggunaan QRIS &amp; dompet digital<\/li>\n<li>Keamanan transaksi online<\/li>\n<\/ul>\n<\/li>\n<li><strong>Analisis Data Sederhana<\/strong>\n<ul>\n<li>Memahami insight penjualan dari platform digital<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<div style=\"text-align: justify\">\n<p><strong>Dampak yang Diharapkan<\/strong><\/p>\n<\/div>\n<ul style=\"text-align: justify\">\n<li>Peningkatan omset melalui penjualan online<\/li>\n<li>Efisiensi waktu &amp; biaya operasional<\/li>\n<li>UMKM lebih kompetitif di pasar digital<\/li>\n<li>Pengurangan ketergantungan pada penjualan offline<\/li>\n<\/ul>\n<div style=\"text-align: justify\">\n<p><strong>Testimoni Peserta<\/strong><\/p>\n<\/div>\n<div style=\"text-align: justify\">\n<p>&#8220;Saya baru tahu kalau produk keripik singkong saya bisa dijual sampai luar kota lewat Tokopedia. Pelatihan ini sangat bermanfaat!&#8221;<br \/>\n<strong>\u2013 Ibu Siti, Pemilik UMKM Keripik Cipatat \u2013 <\/strong><\/p>\n<\/div>\n<div style=\"text-align: justify\">\n<p><strong>Peran Telkom dalam Transformasi Digital UMKM<\/strong><\/p>\n<\/div>\n<ul>\n<li style=\"text-align: justify\">Penyediaan jaringan internet stabil untuk daerah Cipatat<\/li>\n<li style=\"text-align: justify\">Program berkelanjutan seperti &#8220;UMKM Go Digital&#8221;<\/li>\n<li style=\"text-align: justify\">Pendampingan pasca-pelatihan via grup WhatsApp<\/li>\n<\/ul>\n<div>\n<p><strong>Sumber link :<\/strong><\/p>\n<\/div>\n<div>\n<p><a href=\"https:\/\/www.kompasiana.com\/octaviaprs\/671b070ac925c441c96046a2\/telkom-witel-bandung-adakan-pelatihan-digitalisasi-untuk-umkm-cipatat-mendorong-transformasi-bisnis-lokal-ke-era-digital\">https:\/\/www.kompasiana.com\/octaviaprs\/671b070ac925c441c96046a2\/telkom-witel-bandung-adakan-pelatihan-digitalisasi-untuk-umkm-cipatat-mendorong-transformasi-bisnis-lokal-ke-era-digital<\/a><\/p>\n<\/div>\n<div>\n<p><strong>Sumber gambar :<\/strong><\/p>\n<\/div>\n<div>\n<p><a href=\"https:\/\/img.freepik.com\/free-photo\/close-up-volunteers-managing-donations_23-2149196100.jpg?t=st=1746782726~exp=1746786326~hmac=3ddc604108050388af7c9aabeda0e4201bab00bebc72130b6662ea8bd8e3f25f&amp;w=996\">https:\/\/img.freepik.com\/free-photo\/close-up-volunteers-managing-donations_23-2149196100.jpg?t=st=1746782726~exp=1746786326~hmac=3ddc604108050388af7c9aabeda0e4201bab00bebc72130b6662ea8bd8e3f25f&amp;w=996<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dalam upaya mempercepat transformasi digital UMKM di wilayah Bandung Barat, Telkom Witel Bandung mengadakan pelatihan digitalisasi bagi pelaku usaha kecil di Kecamatan Cipatat. Program ini bertujuan meningkatkan kompetensi UMKM dalam memanfaatkan teknologi untuk pengembangan bisnis. Tujuan &amp; Sasaran Pelatihan \u2714 Meningkatkan Penjualan Online Pelatihan penggunaan marketplace (Shopee, Tokopedia) Optimasi pemasaran melalui Instagram &amp; TikTok \u2714 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-8268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2025"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/8268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/comments?post=8268"}],"version-history":[{"count":3,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/8268\/revisions"}],"predecessor-version":[{"id":8374,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/8268\/revisions\/8374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media\/8373"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media?parent=8268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/categories?post=8268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/tags?post=8268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}