{"id":8149,"date":"2025-04-14T14:28:06","date_gmt":"2025-04-14T07:28:06","guid":{"rendered":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/?p=8149"},"modified":"2025-04-14T14:28:06","modified_gmt":"2025-04-14T07:28:06","slug":"maira-cookies-umkm-bandung-yang-sukses-membuat-macaron-jadi-primadona","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/2025\/04\/14\/maira-cookies-umkm-bandung-yang-sukses-membuat-macaron-jadi-primadona\/","title":{"rendered":"Maira Cookies: UMKM Bandung yang Sukses Membuat Macaron Jadi Primadona"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-8150\" src=\"http:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/macaron-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/macaron-300x300.jpg 300w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/macaron-150x150.jpg 150w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/macaron-768x768.jpg 768w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/macaron-480x480.jpg 480w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/macaron.jpg 815w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<div>\n<div>\n<div>\n<p>Bermula dari usaha rumahan pada 2019, Maira Cookies berkembang menjadi UMKM sukses yang menguasai pasar kue macaron premium di Bandung. Dengan inovasi rasa dan strategi pemasaran digital, bisnis ini berhasil mencapai omzet Rp 300\u2013500 juta per bulan.<\/p>\n<\/div>\n<div>\n<p><strong>Profil Bisnis<\/strong><\/p>\n<\/div>\n<div>\n<p><strong>\u2714 Pendiri:<\/strong> Maira (nama samaran), mantan karyawan bank yang beralih ke dunia pastry<br \/>\n<strong>\u2714 Spesialisasi:<\/strong> Macaron dengan berbagai varian rasa unik<br \/>\n<strong>\u2714 Lokasi Produksi:<\/strong> Bandung, Jawa Barat<br \/>\n<strong>\u2714 Target Pasar:<\/strong><\/p>\n<\/div>\n<ul>\n<li>Konsumen premium (usia 25\u201340 tahun)<\/li>\n<li>Pesanan corporate gift dan acara spesial<\/li>\n<\/ul>\n<div>\n<p><strong>Strategi Sukses Maira Cookies<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/mms.img.susercontent.com\/id-11134210-7r98v-lqsk8gcjslx4b8@resize_bs700x700\" width=\"700\" height=\"350\" \/><\/p>\n<\/div>\n<div>\n<p><strong>1. Inovasi Produk<\/strong><\/p>\n<\/div>\n<ul>\n<li><strong>Varian Rasa Unik:<\/strong>\n<ul>\n<li><strong>Local twist:<\/strong> Pandan coconut, Jahe merah, Durian<\/li>\n<li><strong>International flavor:<\/strong> Salted caramel, Matcha red bean<\/li>\n<\/ul>\n<\/li>\n<li><strong>Kemasan Premium:<\/strong>\n<ul>\n<li>Kotak velvet dengan pita custom<\/li>\n<li>Desain minimalis instagrammable<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div>\n<p><strong>2. Pemasaran Digital<\/strong><\/p>\n<\/div>\n<div>\n<p><strong>\u2714 Instagram &amp; TikTok Marketing<\/strong><\/p>\n<\/div>\n<ul>\n<li>Konten &#8220;ASMR pembuatan macaron&#8221;<\/li>\n<li>Video tutorial penyimpanan macaron<br \/>\n<strong>\u2714 Website Order Custom<\/strong><\/li>\n<li>Sistem PO 3 hari sebelumnya<\/li>\n<li>Fitur build-your-own macaron box<\/li>\n<\/ul>\n<div>\n<p><strong>3. Model Bisnis<\/strong><\/p>\n<\/div>\n<ul>\n<li><strong>Direct Sales:<\/strong> 70% via online (IG: @mairacookies)<\/li>\n<li><strong>B2B Partnership:<\/strong>\n<ul>\n<li>Supply untuk kafe dan hotel bintang 4\u20135<\/li>\n<li>Kolaborasi dengan wedding organizer<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div>\n<p><strong>Perkembangan &amp; Prestasi<\/strong><\/p>\n<\/div>\n<div>\n<p><strong>\ud83d\udcc8 Omzet:<\/strong><\/p>\n<\/div>\n<ul>\n<li><strong>2019:<\/strong> Rp 5\u201310 juta\/bulan<\/li>\n<li><strong>2024:<\/strong> Rp 300\u2013500 juta\/bulan<br \/>\n<strong>\ud83c\udf0d Ekspansi Pasar:<\/strong><\/li>\n<li>Sudah melayani pesanan dari Jakarta, Bali, dan Surabaya<br \/>\n<strong>\ud83c\udfc6 Penghargaan:<\/strong><\/li>\n<li>Best Local Dessert Brand versi Bandung Culinary Award 2023<\/li>\n<\/ul>\n<div>\n<p><strong>Tantangan &amp; Solusi<\/strong><\/p>\n<\/div>\n<div>\n<table style=\"height: 76px\">\n<tbody>\n<tr style=\"height: 19px\">\n<td style=\"height: 19px;width: 302.047px\">\n<div>\n<p><strong>Tantangan<\/strong><\/p>\n<\/div>\n<\/td>\n<td style=\"height: 19px;width: 433.953px\">\n<div>\n<p><strong>Solusi<\/strong><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<tr style=\"height: 19px\">\n<td style=\"height: 19px;width: 302.047px\">\n<div>\n<p>Daya tahan macaron pendek<\/p>\n<\/div>\n<\/td>\n<td style=\"height: 19px;width: 433.953px\">\n<div>\n<p>Inovasi packaging vakum kedap udara<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<tr style=\"height: 19px\">\n<td style=\"height: 19px;width: 302.047px\">\n<div>\n<p>Kompetisi harga<\/p>\n<\/div>\n<\/td>\n<td style=\"height: 19px;width: 433.953px\">\n<div>\n<p>Fokus pada kualitas dan pengalaman unik<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<tr style=\"height: 19px\">\n<td style=\"height: 19px;width: 302.047px\">\n<div>\n<p>Manajemen pesanan padat<\/p>\n<\/div>\n<\/td>\n<td style=\"height: 19px;width: 433.953px\">\n<div>\n<p>Gunakan sistem PO dan batch production<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div>\n<p>&#8220;Kunci kami sederhana: rasa harus sempurna, kemasan harus memikat, dan pelayanan harus personal.&#8221;<br \/>\n<strong>\u2013 Founder Maira Cookies \u2013<\/strong><\/p>\n<\/div>\n<div>\n<p><strong>Sumber link :<\/strong><\/p>\n<\/div>\n<div>\n<p><a href=\"https:\/\/sokoguru.id\/ekonomi\/maira-cookies-umkm-asal-bandung-sukses-raup-omzet-ratusan-juta-dari-kue-macaron\">https:\/\/sokoguru.id\/ekonomi\/maira-cookies-umkm-asal-bandung-sukses-raup-omzet-ratusan-juta-dari-kue-macaron<\/a><\/p>\n<\/div>\n<div>\n<p><strong>Sumber gambar :<\/strong><\/p>\n<\/div>\n<div>\n<p><a href=\"https:\/\/down-id.img.susercontent.com\/file\/id-11134207-7r98p-lpg6q880gom98f\">https:\/\/down-id.img.susercontent.com\/file\/id-11134207-7r98p-lpg6q880gom98f<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bermula dari usaha rumahan pada 2019, Maira Cookies berkembang menjadi UMKM sukses yang menguasai pasar kue macaron premium di Bandung. Dengan inovasi rasa dan strategi pemasaran digital, bisnis ini berhasil mencapai omzet Rp 300\u2013500 juta per bulan. Profil Bisnis \u2714 Pendiri: Maira (nama samaran), mantan karyawan bank yang beralih ke dunia pastry \u2714 Spesialisasi: Macaron [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-8149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2025"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/8149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/comments?post=8149"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/8149\/revisions"}],"predecessor-version":[{"id":8151,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/8149\/revisions\/8151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media\/8150"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media?parent=8149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/categories?post=8149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/tags?post=8149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}