{"id":8146,"date":"2025-04-12T11:18:25","date_gmt":"2025-04-12T04:18:25","guid":{"rendered":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/?p=8146"},"modified":"2025-04-12T11:18:25","modified_gmt":"2025-04-12T04:18:25","slug":"pendekatan-holistik-cara-gambaran-brand-binus-university-merancang-identitas-merek-yang-memukau","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/2025\/04\/12\/pendekatan-holistik-cara-gambaran-brand-binus-university-merancang-identitas-merek-yang-memukau\/","title":{"rendered":"Pendekatan Holistik: Cara Gambaran Brand &amp; BINUS University Merancang Identitas Merek yang Memukau"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-8147\" src=\"http:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/RC_12_11_NailingBrandIdentity-300x157.jpg\" alt=\"\" width=\"300\" height=\"157\" srcset=\"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/RC_12_11_NailingBrandIdentity-300x157.jpg 300w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/RC_12_11_NailingBrandIdentity-1024x535.jpg 1024w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/RC_12_11_NailingBrandIdentity-768x401.jpg 768w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/RC_12_11_NailingBrandIdentity-480x251.jpg 480w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/RC_12_11_NailingBrandIdentity.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<div>\n<div>\n<p style=\"text-align: justify\">Gambaran Brand, konsultan branding dan kreatif digital, menjalin kemitraan strategis dengan BINUS University untuk membantu mahasiswa dan startup muda membangun identitas merek yang kuat. Kolaborasi ini bertujuan untuk memperkuat ekosistem kewirausahaan berbasis kreativitas dan teknologi.<\/p>\n<\/div>\n<div style=\"text-align: justify\">\n<p><strong>Fokus Program Kolaborasi<\/strong><\/p>\n<\/div>\n<ol style=\"text-align: justify\">\n<li><strong>Workshop &amp; Pelatihan Branding<\/strong>\n<ul>\n<li><strong>Topik:<\/strong>\n<ul>\n<li>Strategi positioning merek<\/li>\n<li>Desain logo &amp; visual identity<\/li>\n<li>Storytelling untuk bisnis<\/li>\n<\/ul>\n<\/li>\n<li>Peserta: Mahasiswa BINUS dari berbagai fakultas<\/li>\n<\/ul>\n<\/li>\n<li><strong>Konsultasi 1-on-1<\/strong>\n<ul>\n<li>Pendampingan khusus untuk startup mahasiswa<\/li>\n<li>Analisis kompetitif dan pengembangan brand guideline<\/li>\n<\/ul>\n<\/li>\n<li><strong>Proyek Nyata<\/strong>\n<ul>\n<li>Mahasiswa diajak mengerjakan studi kasus brand lokal<\/li>\n<li>Implementasi langsung teori ke praktik<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<div style=\"text-align: justify\">\n<p><strong>Manfaat bagi Mahasiswa BINUS<\/strong><\/p>\n<\/div>\n<div style=\"text-align: justify\">\n<p>\u2714 Memahami prinsip dasar membangun brand yang memorable<br \/>\n\u2714 Meningkatkan nilai portofolio dengan proyek riil<br \/>\n\u2714 Akses ke jaringan profesional GambaranBrand<br \/>\n\u2714 Kesempatan magang dan kolaborasi lanjutan<\/p>\n<\/div>\n<div style=\"text-align: justify\">\n<p><strong>Studi Kasus Sukses<\/strong><\/p>\n<\/div>\n<div style=\"text-align: justify\">\n<p><strong>Startup Kuliner Mahasiswa<\/strong><\/p>\n<\/div>\n<ul style=\"text-align: justify\">\n<li>Transformasi dari usaha rumahan ke brand profesional<\/li>\n<li>Hasil: Omzet naik 200% dalam 3 bulan<\/li>\n<\/ul>\n<div style=\"text-align: justify\">\n<p><strong>Aplikasi Edukasi<\/strong><\/p>\n<\/div>\n<ul>\n<li style=\"text-align: justify\">Penyempurnaan visual identity dan pesan inti<\/li>\n<li style=\"text-align: justify\">Dampak: Pengguna aktif meningkat 150%<\/li>\n<\/ul>\n<div>\n<p><strong>Sumber link :<\/strong><\/p>\n<\/div>\n<div>\n<p><a href=\"https:\/\/gambaranbrand.com\/membangun-brand-identity-kerjasama-antara-gambaranbrand-dengan-binus\/\">https:\/\/gambaranbrand.com\/membangun-brand-identity-kerjasama-antara-gambaranbrand-dengan-binus\/<\/a><\/p>\n<\/div>\n<div>\n<p><strong>Sumber gambar :<\/strong><\/p>\n<\/div>\n<div>\n<p><a href=\"https:\/\/rvncreative.com\/wp-content\/uploads\/2019\/12\/RC_12_11_NailingBrandIdentity.jpg\">https:\/\/rvncreative.com\/wp-content\/uploads\/2019\/12\/RC_12_11_NailingBrandIdentity.jpg<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gambaran Brand, konsultan branding dan kreatif digital, menjalin kemitraan strategis dengan BINUS University untuk membantu mahasiswa dan startup muda membangun identitas merek yang kuat. Kolaborasi ini bertujuan untuk memperkuat ekosistem kewirausahaan berbasis kreativitas dan teknologi. Fokus Program Kolaborasi Workshop &amp; Pelatihan Branding Topik: Strategi positioning merek Desain logo &amp; visual identity Storytelling untuk bisnis Peserta: [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-8146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2025"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/8146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/comments?post=8146"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/8146\/revisions"}],"predecessor-version":[{"id":8148,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/8146\/revisions\/8148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media\/8147"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media?parent=8146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/categories?post=8146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/tags?post=8146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}