{"id":8067,"date":"2025-04-09T13:15:17","date_gmt":"2025-04-09T06:15:17","guid":{"rendered":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/?p=8067"},"modified":"2025-04-09T13:15:17","modified_gmt":"2025-04-09T06:15:17","slug":"dari-hiburan-ke-bisnis-pelajaran-creativepreneur-raditya-dika-dan-putri-tanjung","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/2025\/04\/09\/dari-hiburan-ke-bisnis-pelajaran-creativepreneur-raditya-dika-dan-putri-tanjung\/","title":{"rendered":"Dari Hiburan ke Bisnis: Pelajaran Creativepreneur Raditya Dika dan Putri Tanjung"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-8068\" src=\"http:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/bni-creative-club_169-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\" srcset=\"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/bni-creative-club_169-300x168.jpg 300w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/bni-creative-club_169-768x430.jpg 768w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/bni-creative-club_169-480x269.jpg 480w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/bni-creative-club_169.jpg 900w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<div>\n<div>\n<p>Di era di semua orang bisa menjadi kreator sekaligus pebisnis, inspirasi dari para creativepreneur sukses seperti Putri Tanjung dan Raditya Dika jadi bekal berharga. Mereka membuktikan bahwa kolaborasi antara kreativitas dan jiwa wirausaha bisa melahirkan bisnis yang menguntungkan sekaligus berdampak.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-8069\" src=\"http:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/putri-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\" srcset=\"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/putri-300x168.jpg 300w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/putri-480x269.jpg 480w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/putri.jpg 700w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<\/div>\n<div>\n<p><strong>1. Putri Tanjung: Creativepreneur dengan Pendekatan Bisnis Sosial<\/strong><\/p>\n<\/div>\n<ul>\n<li><strong>Fokus<\/strong>: Membangun ekosistem wirausaha kreatif berbasis digital<\/li>\n<li><strong>Strateg<\/strong>i<strong>:<\/strong>\n<ul>\n<li>Memanfaatkan posisi sebagai Staf Khusus Presiden untuk mendorong UMKM naik kelas<\/li>\n<li>Mengembangkan platform yang memberdayakan kreator muda<\/li>\n<li>Menekankan kolaborasi antara sektor kreatif dengan teknologi<\/li>\n<\/ul>\n<\/li>\n<li><strong>Kunci Sukses:<\/strong><br \/>\n&#8220;Kreativitas harus bisa memberikan dampak ekonomi nyata&#8221;\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Pentingnya membangun sistem, bukan hanya personal brand<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-8070\" src=\"http:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/bni-creative-club_169-300x169.jpeg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/bni-creative-club_169-300x169.jpeg 300w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/bni-creative-club_169-480x271.jpeg 480w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2025\/04\/bni-creative-club_169.jpeg 700w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<div>\n<p><strong>2. Raditya Dika: Creativepreneur dengan Pendekatan Konten Personal<\/strong><\/p>\n<\/div>\n<ul>\n<li><strong>Fokus:<\/strong> Membangun bisnis dari konten humor dan personal branding<\/li>\n<li><strong>Strategi:<\/strong>\n<ul>\n<li>Memulai dari blog pribadi lalu berkembang ke berbagai medium (buku, film, merchandise)<\/li>\n<li>Konsisten pada niche humor dengan gaya khas<\/li>\n<li>Membangun bisnis entertainment yang terintegrasi<\/li>\n<\/ul>\n<\/li>\n<li><strong>Kunci Sukses:<\/strong><br \/>\n&#8220;Konten yang autentik akan menemukan pasarnya sendiri&#8221;\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Fleksibilitas dalam bereksperimen dengan berbagai format konten<\/li>\n<\/ul>\n<div>\n<p><strong>Perbandingan Kedua Pendekatan:<\/strong><\/p>\n<\/div>\n<div>\n<table style=\"height: 95px\">\n<tbody>\n<tr style=\"height: 19px\">\n<td style=\"height: 19px;width: 170.875px\">\n<div>\n<p><strong>Aspek<\/strong><\/p>\n<\/div>\n<\/td>\n<td style=\"height: 19px;width: 286.125px\">\n<div>\n<p><strong>Putri Tanjung<\/strong><\/p>\n<\/div>\n<\/td>\n<td style=\"height: 19px;width: 259px\">\n<div>\n<p><strong>Raditya Dika<\/strong><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<tr style=\"height: 19px\">\n<td style=\"height: 19px;width: 170.875px\">\n<div>\n<p><strong>Awal Mula<\/strong><\/p>\n<\/div>\n<\/td>\n<td style=\"height: 19px;width: 286.125px\">\n<div>\n<p>Dari ekosistem bisnis<\/p>\n<\/div>\n<\/td>\n<td style=\"height: 19px;width: 259px\">\n<div>\n<p>Dari konten personal<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<tr style=\"height: 19px\">\n<td style=\"height: 19px;width: 170.875px\">\n<div>\n<p><strong>Model Bisnis<\/strong><\/p>\n<\/div>\n<\/td>\n<td style=\"height: 19px;width: 286.125px\">\n<div>\n<p>Berbasis dampak sosial<\/p>\n<\/div>\n<\/td>\n<td style=\"height: 19px;width: 259px\">\n<div>\n<p>Berbasis hiburan<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<tr style=\"height: 19px\">\n<td style=\"height: 19px;width: 170.875px\">\n<div>\n<p><strong>Skala<\/strong><\/p>\n<\/div>\n<\/td>\n<td style=\"height: 19px;width: 286.125px\">\n<div>\n<p>Nasional-makro<\/p>\n<\/div>\n<\/td>\n<td style=\"height: 19px;width: 259px\">\n<div>\n<p>Personal-komunal<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<tr style=\"height: 19px\">\n<td style=\"height: 19px;width: 170.875px\">\n<div>\n<p><strong>Media Utama<\/strong><\/p>\n<\/div>\n<\/td>\n<td style=\"height: 19px;width: 286.125px\">\n<div>\n<p>Platform kolaboratif<\/p>\n<\/div>\n<\/td>\n<td style=\"height: 19px;width: 259px\">\n<div>\n<p>Media sosial pribadi<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Kiat Sukses Jadi Creativepreneur ala Putri Tanjung &amp; Raditya Dika<\/strong><\/p>\n<\/div>\n<ol>\n<li><strong>Gabungkan Passion dengan Bisnis<\/strong>\n<ul>\n<li>Putri Tanjung, Staf Khusus Presiden sekaligus CEO Creativepreneur, menunjukkan bahwa kreativitas di bidang seni dan digital bisa jadi bisnis menggiurkan.<\/li>\n<li>Raditya Dika membuktikan bahwa konten humor bisa berkembang dari blog sampai jadi bisnis entertainment (film, buku, merchandise).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Manfaatkan Media Digital<\/strong>\n<ul>\n<li>Keduanya memaksimalkan platform digital (YouTube, Instagram, TikTok) untuk membangun personal branding dan menjual produk\/jasa.<\/li>\n<li>Konten yang autentik dan relatable lebih mudah diterima pasar.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Berani Ambil Risiko &amp; Inovasi<\/strong>\n<ul>\n<li>Bisnis kreatif harus terus beradaptasi dengan tren, seperti Putri yang mendorong UMKM go digital atau Raditya yang ekspansi dari penulis jadi sutradara.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Bangun Komunitas &amp; Kolaborasi<\/strong>\n<ul>\n<li>Kolaborasi dengan kreator lain atau pebisnis bisa memperluas jaringan dan peluang pasar.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<div>\n<p><strong>Peluang Bisnis Kreatif di Era Digital<\/strong><\/p>\n<\/div>\n<div>\n<p><strong>\u2714<\/strong> <strong>Content Creation<\/strong> (Podcast, YouTube, blog)<br \/>\n<strong>\u2714 Digital Product<\/strong> (E-book, kursus online, template desain)<br \/>\n<strong>\u2714 Merchandise &amp; Branding<\/strong> (Kaos, aksesoris, produk seni)<br \/>\n<strong>\u2714 Jasa Kreatif<\/strong> (Desain, editing video, social media management)<\/p>\n<\/div>\n<div>\n<p>Kunci sukses jadi creativepreneur adalah keberanian memulai, konsistensi, dan kemampuan membaca peluang. Seperti kata Putri Tanjung, &#8220;Kreativitas tidak ada batasnya\u2014tinggal bagaimana kita mengubahnya jadi nilai ekonomi.&#8221;<\/p>\n<\/div>\n<div>\n<p><strong>Sumber link :<\/strong><\/p>\n<\/div>\n<div>\n<p><a href=\"https:\/\/news.detik.com\/berita\/d-5525017\/serunya-belajar-creativepreneur-dari-putri-tanjung-hingga-raditya-dika\">https:\/\/news.detik.com\/berita\/d-5525017\/serunya-belajar-creativepreneur-dari-putri-tanjung-hingga-raditya-dika<\/a><\/p>\n<\/div>\n<div>\n<p><strong>Sumber gambar :<\/strong><\/p>\n<\/div>\n<div>\n<p><a href=\"https:\/\/akcdn.detik.net.id\/visual\/2021\/03\/25\/bni-creative-club_169.png?w=900&amp;q=90\">https:\/\/akcdn.detik.net.id\/visual\/2021\/03\/25\/bni-creative-club_169.png?w=900&amp;q=90<\/a><\/p>\n<\/div>\n<div>\n<p><a href=\"https:\/\/akcdn.detik.net.id\/community\/media\/visual\/2021\/04\/08\/putri-tanjung_169.png?w=700&amp;q=90\">https:\/\/akcdn.detik.net.id\/community\/media\/visual\/2021\/04\/08\/putri-tanjung_169.png?w=700&amp;q=90<\/a><\/p>\n<\/div>\n<div>\n<p><a href=\"https:\/\/akcdn.detik.net.id\/community\/media\/visual\/2021\/04\/07\/bni-creative-club_169.jpeg?w=700&amp;q=90\">https:\/\/akcdn.detik.net.id\/community\/media\/visual\/2021\/04\/07\/bni-creative-club_169.jpeg?w=700&amp;q=90<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Di era di semua orang bisa menjadi kreator sekaligus pebisnis, inspirasi dari para creativepreneur sukses seperti Putri Tanjung dan Raditya Dika jadi bekal berharga. Mereka membuktikan bahwa kolaborasi antara kreativitas dan jiwa wirausaha bisa melahirkan bisnis yang menguntungkan sekaligus berdampak. 1. Putri Tanjung: Creativepreneur dengan Pendekatan Bisnis Sosial Fokus: Membangun ekosistem wirausaha kreatif berbasis digital [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-8067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2025"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/8067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/comments?post=8067"}],"version-history":[{"count":2,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/8067\/revisions"}],"predecessor-version":[{"id":8072,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/8067\/revisions\/8072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media\/8068"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media?parent=8067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/categories?post=8067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/tags?post=8067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}