{"id":7152,"date":"2024-11-19T15:32:51","date_gmt":"2024-11-19T08:32:51","guid":{"rendered":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/?p=7152"},"modified":"2024-11-19T15:32:51","modified_gmt":"2024-11-19T08:32:51","slug":"3-strategi-kreatif-membuat-marketing-campaign-agar-produkmu-selalu-diingat-konsumen","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/2024\/11\/19\/3-strategi-kreatif-membuat-marketing-campaign-agar-produkmu-selalu-diingat-konsumen\/","title":{"rendered":"3 Strategi Kreatif Membuat Marketing Campaign  Agar Produkmu Selalu Diingat Konsumen"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-7147\" src=\"http:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2024\/11\/Screen-Shot-2024-11-19-at-15.25.52.png\" alt=\"\" width=\"410\" height=\"272\" srcset=\"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2024\/11\/Screen-Shot-2024-11-19-at-15.25.52.png 1913w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2024\/11\/Screen-Shot-2024-11-19-at-15.25.52-300x199.png 300w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2024\/11\/Screen-Shot-2024-11-19-at-15.25.52-1024x681.png 1024w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2024\/11\/Screen-Shot-2024-11-19-at-15.25.52-768x511.png 768w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2024\/11\/Screen-Shot-2024-11-19-at-15.25.52-1536x1021.png 1536w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2024\/11\/Screen-Shot-2024-11-19-at-15.25.52-480x319.png 480w\" sizes=\"auto, (max-width: 410px) 100vw, 410px\" \/><\/p>\n<p style=\"text-align: justify\"><span data-contrast=\"none\">Marketing campaign adalah rangkaian strategi untuk mempromosikan produk atau merek melalui berbagai saluran, seperti media sosial, iklan, atau sponsorship. Tujuannya mencakup menarik perhatian, mendorong pembelian, hingga membangun loyalitas pelanggan. Berikut langkah-langkah untuk membuat kampanye yang efektif:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<ol>\n<li><span data-contrast=\"none\">Tentukan Tujuan yang Jelas<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">Sebelum memulai, rumuskan objektif menggunakan metode SMART (Specific, Measurable, Attainable, Realistic, Timely). Misalnya:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><i><span data-contrast=\"none\">Customer Retention<\/span><\/i><span data-contrast=\"none\">: Memastikan pelanggan tetap membeli ulang.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><i><span data-contrast=\"none\">New User Acquisition<\/span><\/i><span data-contrast=\"none\">: Mendapatkan pelanggan baru.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><i><span data-contrast=\"none\">Loyalty<\/span><\/i><span data-contrast=\"none\">: Membangun hubungan jangka panjang.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li><span data-contrast=\"none\">Pilih Strategi Komunikasi<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">Kampanye bisa bersifat:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Thematic<\/span><\/b><span data-contrast=\"none\">: Fokus pada momen tertentu (misalnya promo akhir tahun).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Tactical<\/span><\/b><span data-contrast=\"none\">: Tanggapi situasi spesifik seperti peluncuran pesaing.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Partnership<\/span><\/b><span data-contrast=\"none\">: Kolaborasi dengan mitra untuk memperluas jangkauan.<\/span><br \/>\n<span data-contrast=\"none\">Atur jadwal sesuai kebutuhan audiens untuk memaksimalkan dampak.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<ol start=\"3\">\n<li><span data-contrast=\"none\">Gunakan Amplifikasi<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify\"><span data-contrast=\"none\">Manfaatkan saluran internal seperti website dan media sosial, serta media eksternal seperti iklan digital dan konvensional. Dengan konten menarik dan relevan, pesan kampanye akan lebih mudah menjangkau audiens sekaligus mendorong keterlibatan mereka.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span data-contrast=\"none\">Kampanye pemasaran bukan sekadar promosi biasa. Dengan perencanaan matang dan strategi kreatif, produk atau layananmu bisa menjadi yang teratas di pikiran konsumen. Mulailah dari langkah kecil, kembangkan, dan ukur hasilnya secara berkala!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Reference:<\/span><br \/>\n<a href=\"https:\/\/ukmindonesia.id\/baca-deskripsi-posts\/3-cara-membuat-campaign-marketing-kreatif-jadikan-produkmu-top-of-mind-di-benak-konsumen\"><span data-contrast=\"none\">https:\/\/ukmindonesia.id\/baca-deskripsi-posts\/3-cara-membuat-campaign-marketing-kreatif-jadikan-produkmu-top-of-mind-di-benak-konsumen<\/span><\/a><br \/>\n<a href=\"https:\/\/www.freepik.com\/free-photo\/business-people-analyzing-business-strategy_13055237.htm#fromView=search&amp;page=1&amp;position=30&amp;uuid=00545cba-8278-41bd-b29f-63bb4e1a4724\"><span data-contrast=\"none\">https:\/\/www.freepik.com\/free-photo\/business-people-analyzing-business-strategy_13055237.htm#fromView=search&amp;page=1&amp;position=30&amp;uuid=00545cba-8278-41bd-b29f-63bb4e1a4724<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing campaign adalah rangkaian strategi untuk mempromosikan produk atau merek melalui berbagai saluran, seperti media sosial, iklan, atau sponsorship. Tujuannya mencakup menarik perhatian, mendorong pembelian, hingga membangun loyalitas pelanggan. Berikut langkah-langkah untuk membuat kampanye yang efektif:\u00a0 Tentukan Tujuan yang Jelas Sebelum memulai, rumuskan objektif menggunakan metode SMART (Specific, Measurable, Attainable, Realistic, Timely). Misalnya:\u00a0 Customer Retention: [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,25],"tags":[],"class_list":["post-7152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2024","category-articles"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/7152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/comments?post=7152"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/7152\/revisions"}],"predecessor-version":[{"id":7153,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/7152\/revisions\/7153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media\/7147"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media?parent=7152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/categories?post=7152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/tags?post=7152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}