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The Covid-19 pandemic has hit many countries, including Indonesia. Covid-19 has\u00a0had an impact on various industries including micro, small and medium enterprises, including\u00a0a\u00a0decline\u00a0in\u00a0sales.\u00a0Community\u00a0service\u00a0activities\u00a0aim\u00a0to\u00a0provide\u00a0guidance\u00a0for\u00a0overcoming\u00a0these effects through the use and management of appropriate digital media. Through the use\u00a0and management of digital media, it is hoped that business participants can determine the\u00a0correct type of digital media for the products being sold, thereby increasing public awareness\u00a0and\u00a0interest\u00a0in\u00a0the\u00a0products.\u00a0The\u00a0method\u00a0used\u00a0is\u00a0to\u00a0use\u00a0Zoom\u00a0Meeting\u00a0for\u00a0virtual\u00a0training.\u00a0The\u00a0materials\u00a0for\u00a0this\u00a0event\u00a0are\u00a0the\u00a0use\u00a0and\u00a0management\u00a0strategies\u00a0of\u00a0digital\u00a0media,\u00a0optimizing digital marketing and product branding to improve the ability to create interesting\u00a0content, promote and serve as an alternative media for service companies. The digital media\u00a0used\u00a0include\u00a0Instagram,\u00a0Facebook,\u00a0WhatsApp,\u00a0GrabFood\/Go-Food,\u00a0Tokopedia\u00a0and\u00a0other\u00a0platforms. the results of the event showed that the training and guidance provided had a\u00a0positive\u00a0impact\u00a0on\u00a0business\u00a0participants,\u00a0increased\u00a0their\u00a0understanding\u00a0of\u00a0digital\u00a0media,\u00a0increased their understanding of various usable media, and improved their skills in using and\u00a0managing digital media. Digital media in brand promotion. The recommendations that can be\u00a0communicated are the existence of sustainability plans for business participants so that they\u00a0can best implement and manage digital media.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n The lack of mass liquidity in the market will\u00a0definitely affect\u00a0the promotion rate and\u00a0thus the sales level. To overcome this, online marketing through the media is the right step\u00a0that\u00a0business\u00a0participants\u00a0must\u00a0take.\u00a0One of the steps that\u00a0SMEs\u00a0participants can take is to optimize digital marketing,\u00a0especially in improving social media marketing, online advertising, video marketing, search\u00a0engine marketing, and website management. Through digital marketing,\u00a0SMEs\u00a0participants\u00a0are expected to increase sales and online participation during the Covid-19 pandemic to grow\u00a0their business scale. based on the various problems encountered by\u00a0SMEs\u00a0partners, it can be\u00a0concluded\u00a0that\u00a0they\u00a0need\u00a0help\u00a0and\u00a0training\u00a0in\u00a0digital\/online\u00a0marketing\u00a0and\u00a0how\u00a0to\u00a0promote\u00a0the partner’s product brand to the wider market.\u00a0In order to increase the sales and income of\u00a0SMEs\u00a0partners,\u00a0product\u00a0brands\u00a0and\u00a0good\u00a0marketing\u00a0strategies\u00a0are\u00a0required.\u00a0Therefore,\u00a0efforts\u00a0are\u00a0being\u00a0made to restore and increase the sales and income of\u00a0SMEs\u00a0partners, that\u00a0is, by providing help and training in product branding and online\/digital marketing\u00a0marketing\u00a0strategies (online platform marketing). Coaching and training activities are conducted online\u00a0through Zoom Meetings\u00a0(KC, SA, NK, CS, NR).<\/span><\/p>\n