{"id":7079,"date":"2024-10-23T16:49:49","date_gmt":"2024-10-23T09:49:49","guid":{"rendered":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/?p=7079"},"modified":"2024-10-23T16:49:49","modified_gmt":"2024-10-23T09:49:49","slug":"peran-etika-dan-tanggung-jawab-sosial-dalam-bisnis","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/2024\/10\/23\/peran-etika-dan-tanggung-jawab-sosial-dalam-bisnis\/","title":{"rendered":"Peran Etika dan Tanggung Jawab Sosial dalam Bisnis"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-7065\" src=\"http:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2024\/10\/business-people-meeting-discuss-situation-market-scaled.jpg\" alt=\"\" width=\"449\" height=\"299\" srcset=\"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2024\/10\/business-people-meeting-discuss-situation-market-scaled.jpg 1920w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2024\/10\/business-people-meeting-discuss-situation-market-300x200.jpg 300w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2024\/10\/business-people-meeting-discuss-situation-market-1024x683.jpg 1024w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2024\/10\/business-people-meeting-discuss-situation-market-768x512.jpg 768w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2024\/10\/business-people-meeting-discuss-situation-market-1536x1024.jpg 1536w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2024\/10\/business-people-meeting-discuss-situation-market-2048x1365.jpg 2048w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2024\/10\/business-people-meeting-discuss-situation-market-480x320.jpg 480w\" sizes=\"auto, (max-width: 449px) 100vw, 449px\" \/><\/p>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">Dalam dunia bisnis, etika dan tanggung jawab sosial menjadi landasan penting bagi keberhasilan perusahaan. Keduanya tidak hanya mendukung operasional yang sehat, tetapi juga membentuk citra baik yang mampu menarik kepercayaan dari pelanggan dan mitra bisnis.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">Etika berbisnis memastikan setiap langkah usaha sesuai aturan dan menghindari pelanggaran yang dapat merugikan perusahaan. Jika tidak diikuti, bisnis berisiko mengalami kerugian besar. Etika ini juga penting untuk membangun reputasi baik di mata publik dan meningkatkan kepercayaan.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">Tanggung jawab sosial dalam bisnis meliputi beberapa aspek:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<ol style=\"text-align: justify\">\n<li data-leveltext=\"%1.\" data-font=\"Times New Roman\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Produksi<\/span><\/b><span data-contrast=\"auto\">: Menghindari produk yang berisiko dan memastikan keamanan konsumen.<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Times New Roman\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Penjualan<\/span><\/b><span data-contrast=\"auto\">: Memberikan pelayanan yang ramah dan melakukan survei pasar secara tepat.<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Times New Roman\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Pemegang Bisnis<\/span><\/b><span data-contrast=\"auto\">: Transparansi dalam laporan keuangan.<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Times New Roman\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Karyawan<\/span><\/b><span data-contrast=\"auto\">: Memastikan kesejahteraan tenaga kerja.<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Times New Roman\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Lingkungan<\/span><\/b><span data-contrast=\"auto\">: Menjaga kelestarian dan dampak positif terhadap lingkungan.<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Times New Roman\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Inovasi<\/span><\/b><span data-contrast=\"auto\">: Mengembangkan produk dan layanan secara berkelanjutan.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">Menerapkan etika bisnis dan tanggung jawab sosial tidak hanya sekadar mematuhi aturan, tetapi juga membangun kepercayaan publik dan reputasi yang kuat. Dengan menjaga integritas dan bertanggung jawab terhadap semua pihak yang terlibat, perusahaan bisa bertahan lebih lama, memperkuat posisinya di pasar, serta memberikan dampak positif bagi masyarakat dan lingkungan. Pada akhirnya, hal ini akan membantu bisnis tumbuh secara berkelanjutan dan berkontribusi lebih luas.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Reference:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\"><br \/>\n<\/span><a href=\"https:\/\/kumparan.com\/user-16102024123447\/pentingnya-etika-dan-tanggung-jawab-sosial-23jHgzb7Bn7\/full\"><span data-contrast=\"none\">https:\/\/kumparan.com\/user-16102024123447\/pentingnya-etika-dan-tanggung-jawab-sosial-23jHgzb7Bn7\/full<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\"><br \/>\n<\/span><a href=\"https:\/\/www.freepik.com\/free-photo\/business-people-meeting-discuss-situation-market_1235711.htm#fromView=search&amp;page=1&amp;position=2&amp;uuid=07fd0728-a558-472d-90cb-139648c46b97\"><span data-contrast=\"none\">https:\/\/www.freepik.com\/free-photo\/business-people-meeting-discuss-situation-market_1235711.htm#fromView=search&amp;page=1&amp;position=2&amp;uuid=07fd0728-a558-472d-90cb-139648c46b97<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dalam dunia bisnis, etika dan tanggung jawab sosial menjadi landasan penting bagi keberhasilan perusahaan. Keduanya tidak hanya mendukung operasional yang sehat, tetapi juga membentuk citra baik yang mampu menarik kepercayaan dari pelanggan dan mitra bisnis.\u00a0 Etika berbisnis memastikan setiap langkah usaha sesuai aturan dan menghindari pelanggaran yang dapat merugikan perusahaan. Jika tidak diikuti, bisnis berisiko [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,25],"tags":[],"class_list":["post-7079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2024","category-articles"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/7079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/comments?post=7079"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/7079\/revisions"}],"predecessor-version":[{"id":7080,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/7079\/revisions\/7080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media\/7065"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media?parent=7079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/categories?post=7079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/tags?post=7079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}