{"id":695,"date":"2021-11-09T10:00:20","date_gmt":"2021-11-09T03:00:20","guid":{"rendered":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/?p=695"},"modified":"2021-11-09T10:00:20","modified_gmt":"2021-11-09T03:00:20","slug":"pentingnya-digital-marketing-untuk-bisnis","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/2021\/11\/09\/pentingnya-digital-marketing-untuk-bisnis\/","title":{"rendered":"Pentingnya Digital Marketing Untuk Bisnis"},"content":{"rendered":"<p style=\"text-align: center\"><span data-contrast=\"none\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-696 aligncenter\" src=\"http:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2021\/11\/Capture-5-300x127.png\" alt=\"\" width=\"428\" height=\"181\" srcset=\"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2021\/11\/Capture-5-300x127.png 300w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2021\/11\/Capture-5-480x204.png 480w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2021\/11\/Capture-5.png 620w\" sizes=\"auto, (max-width: 428px) 100vw, 428px\" \/><\/span><\/p>\n<p style=\"text-align: center\"><span data-contrast=\"none\">Di era yang serba digital saat ini pastinya sudah tidak asing bukan dengan istilah digital marketing? terlebih bagi para pebisnis. Namun, sebetulnya apa sih yang dimaksud dengan digital marketing? dan apakah digital marketing memiliki peran penting bagi suatu bisnis? <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-contrast=\"none\">Digital marketing merupakan strategi pemasaran online yang dilakukan oleh suatu bisnis melalui teknologi digital seperti website, sosial media, email, dan lain sebagainya dengan tujuan untuk mempromosikan merek dagang serta meningkatkan penjualan. Digital marketing memanfaatkan perkembangan tekhnologi yang ada dan sedang <\/span><i><span data-contrast=\"none\">hype<\/span><\/i><span data-contrast=\"none\"> atau trending sehingga dapat meningkatkan penjualan dari bisnis tersebut. Itulah mengapa pemasaran dengan cara ini memiliki peranan yang sangat penting bagi suatu bisnis, terlebih pada bisnis yang baru merintis.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Selain\u00a0itu\u00a0juga, digital marketing\u00a0memiliki\u00a0banyak\u00a0sekali\u00a0keuntungan,\u00a0dimana\u00a0keuntungan\u00a0tersebut\u00a0berupa:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Jangkauan yang didapatkan besar atau luas karena mencakup semua platform media online, karena untuk saat ini pengguna platform media online sangat banyak.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Dampak yang didapatkan untuk bisnis dari digital marketing mudah diukur, daripada menggunakan pemasaran yang biasa<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Mudahnya untuk mengubah konten online karena disesuaikan dengan feedback customer.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0S<\/span><span data-contrast=\"none\">etelah melihat penjabaran diatas, terkait dengan keuntungan dari digital marketing yang dapat memberi banyak dampak positif bagi masa depan bisnis. Maka dapat disimpulkan bahwa peran dari digital marketing sangatlah besar bagi suatu bisnis <\/span><span data-contrast=\"none\">(I.S &amp; K.A.A)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559731&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Reference:\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Redcomm\u00a0Indonesia. (2021, October 29).\u00a0<\/span><i><span data-contrast=\"auto\">Peran Digital Marketing\u00a0Menurut\u00a0Para Ahli<\/span><\/i><span data-contrast=\"auto\">.\u00a0Redcomm\u00a0Indonesia. Retrieved October 29, 2021, from\u00a0<\/span><a href=\"https:\/\/redcomm.co.id\/knowledges\/peran-digital-marketing-menurut-para-ahli\"><span data-contrast=\"none\">https:\/\/redcomm.co.id\/knowledges\/peran-digital-marketing-menurut-para-ahli<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:567,&quot;335559740&quot;:240,&quot;335559991&quot;:567}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Di era yang serba digital saat ini pastinya sudah tidak asing bukan dengan istilah digital marketing? terlebih bagi para pebisnis. Namun, sebetulnya apa sih yang dimaksud dengan digital marketing? dan apakah digital marketing memiliki peran penting bagi suatu bisnis? \u00a0Digital marketing merupakan strategi pemasaran online yang dilakukan oleh suatu bisnis melalui teknologi digital seperti website, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/comments?post=695"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/695\/revisions"}],"predecessor-version":[{"id":697,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/695\/revisions\/697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media\/696"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media?parent=695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/categories?post=695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/tags?post=695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}