{"id":623,"date":"2021-11-02T16:11:09","date_gmt":"2021-11-02T09:11:09","guid":{"rendered":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/?p=623"},"modified":"2021-11-02T16:11:50","modified_gmt":"2021-11-02T09:11:50","slug":"pentingnya-analisis-bisnis-dalam-pengambilan-keputusan","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/2021\/11\/02\/pentingnya-analisis-bisnis-dalam-pengambilan-keputusan\/","title":{"rendered":"Pentingnya\u00a0Analisis\u00a0Bisnis\u00a0Dalam\u00a0Pengambilan\u00a0Keputusan\u00a0"},"content":{"rendered":"

Dalam\u00a0bisnis\u00a0kita\u00a0selalu\u00a0dihadapkan\u00a0dengan\u00a0adanya\u00a0pilihan-pilihan\u00a0sebelum\u00a0akhirnya\u00a0kita\u00a0memutuskan\u00a0mengambil\u00a0pada\u00a0pilihan\u00a0tertentu.<\/span>\u00a0<\/span><\/p>\n

Sebelum melakukan pengambilan keputusan, sudah tentu kita juga memiliki pertimbangan-pertimbangan sehingga keputusan yang diambil nanti dapat diketahui risikonya dan dapat dilakukan tindakan-tindakan preventif atau pencegahannya apabila terjadi kejadian diluar yang direncanakan.<\/span>\u00a0<\/span><\/p>\n

Dalam\u00a0manajemen\u00a0strategi,\u00a0terdapat\u00a0beberapa\u00a0pendekatan\u00a0yang\u00a0dapat\u00a0diambil\u00a0untuk\u00a0melakukan\u00a0analisis\u00a0kondisi\u00a0bisnis.\u00a0Setidaknya\u00a0terdapat\u00a0empat\u00a0pendekatan\u00a0analisis\u00a0yang\u00a0dapat\u00a0digunakan\u00a0yakni\u00a0pendekatan\u00a05C,\u00a0pendekatan\u00a0analisis\u00a0SWOT,\u00a0analisis\u00a0PESTEL, dan juga\u00a0analisis\u00a0porter 5 forces.<\/span>\u00a0<\/span><\/p>\n

Pada kesempatan kali ini kita hanya membahas salah satu saja yakni analisis SWOT, dalam analisis ini, kita dapat memulai apakah melakukan analisis internal (SW) terlebih dahulu baru kemudian melakukan analisis eksternal (OT), atau melakukan analisis eksternal terlebih dahulu (OT) baru kemudian\u00a0\u00a0melakukan analisis internal (SW).<\/span>\u00a0<\/span><\/p>\n

Hal yang\u00a0perlu\u00a0untuk\u00a0diperhatikan\u00a0ketika\u00a0melakukan\u00a0analisis\u00a0eksternal\u00a0adalah\u00a0sebagai\u00a0berikut:<\/span>\u00a0<\/span><\/p>\n

    \n
  1. Faktor\u00a0teknologi<\/span>\u00a0<\/span><\/li>\n
  2. Faktor\u00a0ekonomi,<\/span>\u00a0<\/span><\/li>\n
  3. Faktor\u00a0pasar<\/span>\u00a0<\/span><\/li>\n
  4. Faktor\u00a0persaingan,\u00a0termasuk\u00a0didalamnya\u00a0adalah\u00a0competitor<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

    Sedangkan\u00a0yang\u00a0perlu\u00a0diperhatikan\u00a0terkait\u00a0dengan\u00a0analisis\u00a0internal\u00a0adalah\u00a0sebagai\u00a0berikut:<\/span>\u00a0<\/span><\/p>\n

      \n
    1. Kemampuan\u00a0finansial\u00a0organisasi<\/span>\u00a0<\/span><\/li>\n
    2. Kemampuan\u00a0sumberdaya\u00a0manusia<\/span>\u00a0<\/span><\/li>\n
    3. Kapabilitas\u00a0organisasi,\u00a0atau\u00a0keunggulan\u00a0bersaing\u00a0organisasi<\/span>\u00a0<\/span><\/li>\n
    4. Produk\u00a0yang\u00a0dimiliki\u00a0saat\u00a0ini<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

      Setelah\u00a0kita\u00a0melakukan\u00a0identifikasi\u00a0faktor\u00a0internal dan\u00a0eksternal\u00a0yang\u00a0terdapat\u00a0didalam\u00a0organisasi,\u00a0kita\u00a0dapat\u00a0membuat\u00a0matrix strategi\u00a0sesuai\u00a0dengan\u00a0hasil\u00a0analisis\u00a0yang\u00a0dilakukan.\u00a0Berikut\u00a0ini\u00a0adalah\u00a0bentuk\u00a0matrix SWOT\u00a0tersebut:<\/span>\u00a0<\/span><\/p>\n

      \"\"<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      Dalam\u00a0bisnis\u00a0kita\u00a0selalu\u00a0dihadapkan\u00a0dengan\u00a0adanya\u00a0pilihan-pilihan\u00a0sebelum\u00a0akhirnya\u00a0kita\u00a0memutuskan\u00a0mengambil\u00a0pada\u00a0pilihan\u00a0tertentu.\u00a0 Sebelum melakukan pengambilan keputusan, sudah tentu kita juga memiliki pertimbangan-pertimbangan sehingga keputusan yang diambil nanti dapat diketahui risikonya dan dapat dilakukan tindakan-tindakan preventif atau pencegahannya apabila terjadi kejadian diluar yang direncanakan.\u00a0 Dalam\u00a0manajemen\u00a0strategi,\u00a0terdapat\u00a0beberapa\u00a0pendekatan\u00a0yang\u00a0dapat\u00a0diambil\u00a0untuk\u00a0melakukan\u00a0analisis\u00a0kondisi\u00a0bisnis.\u00a0Setidaknya\u00a0terdapat\u00a0empat\u00a0pendekatan\u00a0analisis\u00a0yang\u00a0dapat\u00a0digunakan\u00a0yakni\u00a0pendekatan\u00a05C,\u00a0pendekatan\u00a0analisis\u00a0SWOT,\u00a0analisis\u00a0PESTEL, dan juga\u00a0analisis\u00a0porter 5 forces.\u00a0 Pada kesempatan kali ini kita hanya membahas salah satu saja yakni analisis SWOT, dalam analisis ini, kita dapat […]<\/p>\n","protected":false},"author":4,"featured_media":624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/comments?post=623"}],"version-history":[{"count":2,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/623\/revisions"}],"predecessor-version":[{"id":626,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/623\/revisions\/626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media\/624"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media?parent=623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/categories?post=623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/tags?post=623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}