{"id":5395,"date":"2024-06-12T20:34:46","date_gmt":"2024-06-12T13:34:46","guid":{"rendered":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/?p=5395"},"modified":"2024-06-12T20:34:46","modified_gmt":"2024-06-12T13:34:46","slug":"cara-bikin-strategi-sosmed-dengan-teknik-trifecta","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/2024\/06\/12\/cara-bikin-strategi-sosmed-dengan-teknik-trifecta\/","title":{"rendered":"Cara bikin strategi sosmed dengan Teknik \u201cTrifecta\u201d"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-5396\" src=\"http:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2024\/06\/2148544258.jpg\" alt=\"\" width=\"459\" height=\"367\" srcset=\"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2024\/06\/2148544258.jpg 1000w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2024\/06\/2148544258-300x240.jpg 300w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2024\/06\/2148544258-768x614.jpg 768w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2024\/06\/2148544258-480x384.jpg 480w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\" \/><\/p>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">Strategi sosmed dengan teknik &#8220;Trifecta&#8221; adalah sebuah strategi yang menggabungkan tiga elemen utama dalam pemasaran digital, yaitu Owned, Paid, dan Earned. Berikut adalah penjelasan tentang cara membuat strategi sosmed dengan teknik &#8220;Trifecta&#8221;:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><b><i><span data-contrast=\"auto\">Owned<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Media yang dimiliki: Milik adalah media yang dimiliki oleh sebuah bisnis, seperti website, akun sosial media, blog, webinar, e-book, dan konten pemasaran email. Media ini digunakan sebagai wadah untuk mempromosikan produk atau layanan bisnis.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Konten yang autentik: Konten yang dihasilkan oleh media yang dimiliki harus autentik dan sejalan dengan bisnis merek. Konten ini dapat berupa artikel, video, gambar, atau postingan lainnya yang menarik dan relevan dengan target audiens.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><b><i><span data-contrast=\"auto\">Paid<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Iklan berbayar: Paid adalah iklan berbayar yang dibuat untuk meningkatkan visibilitas bisnis. Iklan ini dapat berupa Google Ads, Facebook Ads, Instagram Ads, atau sistem endorse ke Influencer. Iklan ini digunakan untuk mencapai target audience yang lebih luas dan meningkatkan kesadaran bisnis.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Targeting yang tepat: Targeting yang tepat adalah kunci untuk membuat iklan berbayar efektif. Perusahaan harus memastikan bahwa iklan mereka ditargetkan pada audiens yang tepat dan relevan dengan produk atau layanan bisnis.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><b><i><span data-contrast=\"auto\">Earned<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ulasan dan testimoni: Earned adalah ulasan, testimoni, mention, atau tag media sosial yang diperoleh dari audiens. Ulasan dan testimoni ini dapat berupa review, rating, atau komentar yang diberikan oleh audiens setelah menggunakan produk atau layanan bisnis.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Reputasi brand: Reputasi brand dapat ditingkatkan dengan memperhatikan ulasan dan testimoni dari audiens. Perusahaan harus memastikan bahwa mereka merespons setiap kritik, saran, komplain, dan masukan dari audiens dengan baik.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><b><i><span data-contrast=\"auto\">Integrasi<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Kombinasi ketiga elemen: Strategi sosmed dengan teknik &#8220;Trifecta&#8221; harus menggabungkan ketiga elemen Owned, Paid, dan Earned secara sinergis. Perusahaan harus memastikan bahwa mereka menggunakan media Owned untuk mempromosikan produk atau layanan, menggunakan iklan berbayar untuk meningkatkan visibilitas, dan menggunakan ulasan dan testimoni untuk meningkatkan reputasi brand.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Analisis dan evaluasi: Analisis dan evaluasi kinerja strategi sosmed dengan teknik &#8220;Trifecta&#8221; harus dilakukan secara teratur untuk mengetahui apa yang berhasil dan apa yang tidak. Perusahaan harus memastikan bahwa mereka menggunakan data untuk menyesuaikan strategi mereka dan meningkatkan hasil.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">Dengan demikian, strategi sosmed dengan teknik &#8220;Trifecta&#8221; dapat membantu perusahaan meningkatkan visibilitas, <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategi sosmed dengan teknik &#8220;Trifecta&#8221; adalah sebuah strategi yang menggabungkan tiga elemen utama dalam pemasaran digital, yaitu Owned, Paid, dan Earned. Berikut adalah penjelasan tentang cara membuat strategi sosmed dengan teknik &#8220;Trifecta&#8221;:\u00a0 Owned\u00a0 Media yang dimiliki: Milik adalah media yang dimiliki oleh sebuah bisnis, seperti website, akun sosial media, blog, webinar, e-book, dan konten pemasaran [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,25],"tags":[],"class_list":["post-5395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2024","category-articles"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/5395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/comments?post=5395"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/5395\/revisions"}],"predecessor-version":[{"id":5397,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/5395\/revisions\/5397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media\/5396"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media?parent=5395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/categories?post=5395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/tags?post=5395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}