{"id":11348,"date":"2026-07-27T23:37:20","date_gmt":"2026-07-27T16:37:20","guid":{"rendered":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/?p=11348"},"modified":"2026-07-27T23:37:20","modified_gmt":"2026-07-27T16:37:20","slug":"alumni-binus-bandung-ubah-keresahan-pasar-menjadi-peluang-usaha-lewat-scent-avenue","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/2026\/07\/27\/alumni-binus-bandung-ubah-keresahan-pasar-menjadi-peluang-usaha-lewat-scent-avenue\/","title":{"rendered":"Alumni BINUS @Bandung Ubah Keresahan Pasar Menjadi Peluang Usaha Lewat Scent Avenue"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11340 aligncenter\" src=\"http:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2026\/07\/artikel1-27jul.jpeg\" alt=\"\" width=\"411\" height=\"550\" srcset=\"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2026\/07\/artikel1-27jul.jpeg 720w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2026\/07\/artikel1-27jul-224x300.jpeg 224w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2026\/07\/artikel1-27jul-480x642.jpeg 480w\" sizes=\"auto, (max-width: 411px) 100vw, 411px\" \/><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Membangun bisnis yang berkelanjutan bukanlah proses instan, melainkan buah dari keberanian mengambil peluang dan ketekunan dalam belajar. Prinsip inilah yang dibuktikan oleh Timothy Harlan, alumni program <\/span><i><span style=\"font-weight: 400\">Creativepreneurship<\/span><\/i><span style=\"font-weight: 400\"> BINUS University @Bandung lulusan 2024 sekaligus <\/span><i><span style=\"font-weight: 400\">Co-Founder<\/span><\/i><span style=\"font-weight: 400\"> dari Scent Avenue. Perjalanan kewirausahaannya bermula saat melihat dinamika pasar parfum di Kota Bandung yang ramai namun cenderung seragam. Melihat adanya celah pasar tersebut, Timothy tergerak untuk merumuskan konsep <\/span><i><span style=\"font-weight: 400\">brand<\/span><\/i><span style=\"font-weight: 400\"> parfum lokal yang memiliki karakter kuat, identitas yang khas, serta memberikan pengalaman belanja yang lebih personal bagi para konsumennya.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Di balik kesuksesan Scent Avenue, pemahaman bisnis yang didapatkan Timothy di bangku kuliah menjadi fondasi yang sangat krusial. Melalui kurikulum aplikatif di BINUS @Bandung, ia tidak hanya diajarkan teori manajemen, tetapi juga dilatih secara intensif dalam riset pasar, komunikasi bisnis, strategi <\/span><i><span style=\"font-weight: 400\">branding<\/span><\/i><span style=\"font-weight: 400\">, <\/span><i><span style=\"font-weight: 400\">networking<\/span><\/i><span style=\"font-weight: 400\">, hingga teknik presentasi bisnis (<\/span><i><span style=\"font-weight: 400\">pitching<\/span><\/i><span style=\"font-weight: 400\">). Pembekalan praktis serta ekosistem belajar yang suportif ini membentuk keberanian Timothy untuk mengeksekusi ide dan mengelola risiko usaha secara terukur. Keberhasilan Timothy Harlan menjadi bukti nyata bahwa ruang perkuliahan dapat menjadi sarana inkubasi yang efektif bagi para mahasiswa untuk tumbuh menjadi wirausahawan muda yang adaptif dan berdaya saing di industri kreatif.<\/span><\/p>\n<p>https:\/\/www.instagram.com\/p\/DacayutGQuV\/?utm_source=ig_web_copy_link&#038;igsh=MzRlODBiNWFlZA==<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Membangun bisnis yang berkelanjutan bukanlah proses instan, melainkan buah dari keberanian mengambil peluang dan ketekunan dalam belajar. Prinsip inilah yang dibuktikan oleh Timothy Harlan, alumni program Creativepreneurship BINUS University @Bandung lulusan 2024 sekaligus Co-Founder dari Scent Avenue. Perjalanan kewirausahaannya bermula saat melihat dinamika pasar parfum di Kota Bandung yang ramai namun cenderung seragam. Melihat adanya [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"class_list":["post-11348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/11348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/comments?post=11348"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/11348\/revisions"}],"predecessor-version":[{"id":11349,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/11348\/revisions\/11349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media\/11340"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media?parent=11348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/categories?post=11348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/tags?post=11348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}