{"id":11337,"date":"2026-07-27T23:28:15","date_gmt":"2026-07-27T16:28:15","guid":{"rendered":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/?p=11337"},"modified":"2026-07-27T23:28:15","modified_gmt":"2026-07-27T16:28:15","slug":"inovasi-es-krim-potong-ala-uncle-wei-bukti-nyata-kreativitas-alumni-creativepreneurship-di-manawa-festival-2026","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/2026\/07\/27\/inovasi-es-krim-potong-ala-uncle-wei-bukti-nyata-kreativitas-alumni-creativepreneurship-di-manawa-festival-2026\/","title":{"rendered":"Inovasi Es Krim Potong ala Uncle Wei : Bukti Nyata Kreativitas Alumni Creativepreneurship di Manawa Festival 2026"},"content":{"rendered":"<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11341 aligncenter\" src=\"http:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2026\/07\/IMG_3976-scaled.jpg\" alt=\"\" width=\"513\" height=\"342\" srcset=\"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2026\/07\/IMG_3976-scaled.jpg 1920w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2026\/07\/IMG_3976-300x200.jpg 300w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2026\/07\/IMG_3976-1024x683.jpg 1024w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2026\/07\/IMG_3976-768x512.jpg 768w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2026\/07\/IMG_3976-1536x1024.jpg 1536w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2026\/07\/IMG_3976-2048x1365.jpg 2048w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2026\/07\/IMG_3976-480x320.jpg 480w\" sizes=\"auto, (max-width: 513px) 100vw, 513px\" \/><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Gelaran Manawa Festival 2026 tidak hanya menjadi wadah bagi mahasiswa aktif, tetapi juga menjadi panggung bagi para alumni sukses BINUS University jurusan Creativepreneurship untuk memamerkan bisnis inovatif mereka. Salah satu <\/span><i><span style=\"font-weight: 400\">tenant<\/span><\/i><span style=\"font-weight: 400\"> kuliner (<\/span><i><span style=\"font-weight: 400\">food and beverages<\/span><\/i><span style=\"font-weight: 400\">) yang paling mencuri perhatian pengunjung adalah Uncle Wei, sebuah merek lokal yang mengkhususkan diri pada menu es krim potong khas Singapura. Merek yang dirintis oleh alumni program <\/span><i><span style=\"font-weight: 400\">Creativepreneurship<\/span><\/i><span style=\"font-weight: 400\"> BINUS ini berhasil membawa nuansa jajanan jalanan ikonik Singapura ke tengah masyarakat Indonesia dengan sentuhan yang lebih modern. Kehadiran Uncle Wei menjadi bukti nyata bagaimana ilmu kewirausahaan kreatif yang didapatkan di bangku kuliah mampu diwujudkan menjadi sebuah bisnis kuliner yang memiliki daya tarik kuat dan posisi merek (<\/span><i><span style=\"font-weight: 400\">brand positioning<\/span><\/i><span style=\"font-weight: 400\">) yang unik di pasar.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Daya tarik utama dari Uncle Wei terletak pada kemampuannya mengombinasikan unsur nostalgia dengan keberagaman varian rasa yang adaptif terhadap selera masa kini. Tidak hanya menawarkan rasa klasik seperti <\/span><i><span style=\"font-weight: 400\">Milky Vanilla<\/span><\/i><span style=\"font-weight: 400\"> dan <\/span><i><span style=\"font-weight: 400\">Classic Chocolate<\/span><\/i><span style=\"font-weight: 400\">, Uncle Wei juga berinovasi dengan menghadirkan pilihan menu modern seperti <\/span><i><span style=\"font-weight: 400\">Salted Caramel<\/span><\/i><span style=\"font-weight: 400\">, <\/span><i><span style=\"font-weight: 400\">Creamy Matcha<\/span><\/i><span style=\"font-weight: 400\">, hingga <\/span><i><span style=\"font-weight: 400\">Avocado Coffee<\/span><\/i><span style=\"font-weight: 400\"> yang disajikan dengan balutan roti lembut yang khas. Melalui partisipasinya di Manawa Festival 2026, Uncle Wei tidak sekadar melakukan transaksi komersial, tetapi juga mendemonstrasikan bagaimana sebuah produk kuliner sederhana dapat naik kelas melalui pengelolaan merek yang konsisten, kualitas rasa yang terjaga, serta strategi komunikasi pemasaran yang tepat sasaran.<\/p>\n<p>Source :<br \/>\nhttps:\/\/www.instagram.com\/unclewei.id\/<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gelaran Manawa Festival 2026 tidak hanya menjadi wadah bagi mahasiswa aktif, tetapi juga menjadi panggung bagi para alumni sukses BINUS University jurusan Creativepreneurship untuk memamerkan bisnis inovatif mereka. Salah satu tenant kuliner (food and beverages) yang paling mencuri perhatian pengunjung adalah Uncle Wei, sebuah merek lokal yang mengkhususkan diri pada menu es krim potong khas [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,82],"tags":[],"class_list":["post-11337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities","category-manawafest-2026"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/11337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/comments?post=11337"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/11337\/revisions"}],"predecessor-version":[{"id":11342,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/11337\/revisions\/11342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media\/11341"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media?parent=11337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/categories?post=11337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/tags?post=11337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}