{"id":11182,"date":"2026-06-02T14:12:23","date_gmt":"2026-06-02T07:12:23","guid":{"rendered":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/?p=11182"},"modified":"2026-06-02T14:12:23","modified_gmt":"2026-06-02T07:12:23","slug":"binus-university-perluas-jejaring-global-dr-doni-purnama-alam-jadi-dosen-tamu-di-msu-malaysia","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/2026\/06\/02\/binus-university-perluas-jejaring-global-dr-doni-purnama-alam-jadi-dosen-tamu-di-msu-malaysia\/","title":{"rendered":"BINUS University Perluas Jejaring Global: Dr. Doni Purnama Alam Jadi Dosen Tamu di MSU Malaysia"},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Dr. Doni Purnama Alam kembali mengharumkan nama institusi di panggung internasional setelah dipercaya menjadi dosen tamu (<\/span><i><span style=\"font-weight: 400\">Guest Lecturer<\/span><\/i><span style=\"font-weight: 400\">) di Management and Science University (MSU), Malaysia, pada 11 Mei 2026. Kehadiran beliau dalam forum ilmiah ini menjadi bukti nyata dari komitmen dan kontribusi aktif dosen BINUS University dalam memperluas jejaring akademik global serta membagikan pemikiran ilmiah mutakhir. Melalui kolaborasi lintas negara ini, BINUS University terus memperkuat posisinya sebagai perguruan tinggi yang berwawasan global sekaligus wadah pertukaran ilmu pengetahuan yang berdampak di Asia Tenggara.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11184\" src=\"http:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2026\/06\/WhatsApp-Image-2026-06-02-at-12.44.08.jpeg\" alt=\"\" width=\"1288\" height=\"728\" srcset=\"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2026\/06\/WhatsApp-Image-2026-06-02-at-12.44.08.jpeg 1288w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2026\/06\/WhatsApp-Image-2026-06-02-at-12.44.08-300x170.jpeg 300w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2026\/06\/WhatsApp-Image-2026-06-02-at-12.44.08-1024x579.jpeg 1024w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2026\/06\/WhatsApp-Image-2026-06-02-at-12.44.08-768x434.jpeg 768w, https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-content\/uploads\/sites\/2\/2026\/06\/WhatsApp-Image-2026-06-02-at-12.44.08-480x271.jpeg 480w\" sizes=\"auto, (max-width: 1288px) 100vw, 1288px\" \/><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Dalam kesempatan tersebut, Dr. Doni menyampaikan materi ilmiah yang sangat relevan dengan perkembangan teknologi digital saat ini, yaitu <\/span><i><span style=\"font-weight: 400\">\u201cThe Role of AI Marketing of SWOT Metric in The Service Industry\u201d<\/span><\/i><span style=\"font-weight: 400\">. Pemaparan beliau menyoroti bagaimana kecerdasan buatan (AI) dapat diintegrasikan ke dalam analisis SWOT konvensional untuk merumuskan strategi pemasaran yang lebih presisi dan responsif di industri jasa. Diskusi interaktif ini tidak hanya memperkaya wawasan mahasiswa di MSU Malaysia mengenai dinamika pemasaran modern, tetapi juga membuka peluang kolaborasi riset yang lebih luas di masa depan bagi kedua institusi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr. Doni Purnama Alam kembali mengharumkan nama institusi di panggung internasional setelah dipercaya menjadi dosen tamu (Guest Lecturer) di Management and Science University (MSU), Malaysia, pada 11 Mei 2026. Kehadiran beliau dalam forum ilmiah ini menjadi bukti nyata dari komitmen dan kontribusi aktif dosen BINUS University dalam memperluas jejaring akademik global serta membagikan pemikiran ilmiah [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"class_list":["post-11182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/11182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/comments?post=11182"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/11182\/revisions"}],"predecessor-version":[{"id":11185,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/posts\/11182\/revisions\/11185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media\/11184"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/media?parent=11182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/categories?post=11182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/creativepreneurship\/wp-json\/wp\/v2\/tags?post=11182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}