Dr. Doni Purnama Alam, S. Kom, MM

Dr. Doni Purnama Alam, S. Kom, MM

Deputy Head of Entrepreneurship Department | Faculty Member
doni.syah@binus.ac.id

He is a lecturer at the Entrepreneurship Department of BINUS Business School’s Undergraduate Program at Bina Nusantara University in Indonesia. He holds a Doctoral degree from Universitas Padjadjaran in Indonesia and has researched Marketing Management & Customer Behavior. Also, interested in collaborating on research and community development initiatives.


Link Scholar: https://scholar.google.com/citations?user=5yMqII4AAAAJ&hl=en

Link Scopus: https://www.scopus.com/authid/detail.uri?authorId=56119114400

No Other Activities
1 Member of IEEE
2 Member of APTIKOM

 

No Intellectual Property Year
1 HKI Karya Ilmiah Efek Gitra Ritel Swalayan Terhadap Persepsi Konsumen Atas Kualitas dan Resiko Produk Sayuran Organik 2021
2 HKI Karya Ilmiah Green Perceived Value For Environmentally Friendly 2018
3 HKI Karya Tulis Mediating of Store Image on Customer Trust For Organic 2018
4 HKI Modul Ide Bisnis 2020
5 HKI Digital Content Mediation Model of Perceived Value 2021
6 HKI Penelitian Lectures Ambitious and Commitment 2021
7 HKI Digital Content A Development of Green Trust 2022
8 HKI Digital Content Green Advertising For Environmental Strategy Behavior 2022
9 HKI Digital Content Mediation Model of Green Purchase Intention 2022
10 HKI Digital Content Sustainable of Technology Usage 2022
11 HKI Digital Content The Attributes of Eco-Labels 2022
12 HKI Digital Content The Green Awareness of Customer 2022

 

No Recognition Year
1 Editor Jurnal Pariwisata Indonesia (Sinta 4) 2021
2 Editor Jurnal Administrasi dan Kesekretarisan (Sinta 4) 2019
3 Reviewer Asean Marketing Journal (Sinta 2) 2020
4 Reviewer MIX: Jurnal Ilmiah Manajemen (Sinta 2) 2022
5 Reviewer Jurnal Pariwisata (Sinta 4) 2019

 

No Community Service Target Year
1 Trend Business New Normal Era UMUM 2020
2 Sharing Session: Memahami Perilaku Konsumen UMKM 2021
3 Workshop “Etika Menghadapi Sosial Media untuk Siswa dan Studentpreneur” SMA Santa Angela 2021
4 Pembicara Seminar “Future of Communication in Digital Era” OSIS Kota Bandung 2021
5 Seminar “To Be Content Creator” SMA BPK Penabur Holis 2021
6 Pembicara Seminar: Peranan Perempuan Dalam Melestarikan Budaya Lokal Wanita Indonesia 2021
7 Sharing Session: Perilaku Konsumen pada Digital Platform UMKM 2022
8 Seminar Kepemimpinan untuk Anggota OSIS OSIS Kota Bandung 2022
9 Training: Introduction to Entrepreneurship SMA Aloysius 2022
10 Komunikasi Massa untuk UMKM UMKM 2023
11 Pemateri “Leadership Communication Skill: OSIS Gathering” OSIS Kota Bandung 2023