This study program focuses on the strategy of marketing communications, where the graduates can become leaders who are able to create innovative communication strategies, especially in the field of marketing communications. They will also have the ability to analyze and predict existing problems to determine marketing communication strategies in their companies.
The curriculum in the MASTER of STRATEGIC MARKETING COMMUNICATION program in the BINUS GRADUATE PROGRAM is based on ICT, that is Integrated Marketing Communication based on digital communication trends as a form of communication and information technology development. It is expected that the graduates can compete globally with expertise in the field of Strategic Marketing Communication by utilizing media facilities as demanded by the digital era today. With the concept of the curriculum, the MASTER of STRATEGIC MARKETING COMMUNICATION program can facilitate the needs of the industrial world, educational institutions, and communities in the field of communication and create intellectuals who are able to determine targeted marketing strategies through innovative marketing.