People Innovation Excellence

Marketing Communication

Faculty of Economics and Communication

Introduction Marketing communication is an interdisciplinary major that combines the concepts and theories of Marketing and Communication Science that have two choices, there are Marketing communication program and Mass communication program. Marketing communication program has two concentrations; Marketing Public Relations (MPR) and Corporate Public Relations (CPR). In MPR, students will learn about how to branding the product, IMC (Integrated Marketing Communication), negotiation technique and lobbying, advertising, writing skills in marketing in communication context. Whereas in CPR, students will learn about how to manage the corporate reputation, develop the corporate social responsibility programs, writing skills in corporate communication context. All concentrations offer advanced ICT and globally minded approach as characteristic of Binus University. As enrichment of learning program, students will be faciliatted for 1 year national and international industrial experience, besides 3 years study in campus. We facilitate student to communicate with the global community through student exchanges local and international such as Padjajaran University (local), Hanyang University(Korea), Han University (Holland), University of Southern Indiana (USA). Catalog 2013 (PDF), Catalog 2014 (PDF), Catalog 2015 (PDF), Catalog 2016 (PDF)
Alam Sutera, Kemanggisan
4 years

Last updated :

Periksa Browser Anda

Check Your Browser

Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

We're Moving Forward.

This Site Is No Longer Supporting Out-of Date Browser.

If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

Best viewed with one of these browser instead. It is totally free.

  1. Google Chrome
  2. Mozilla Firefox
  3. Opera
  4. Internet Explorer 9