People Innovation Excellence

S1 PUBLIC RELATIONS

Program Studi Public Relations menyiapkan generasi muda untuk memiliki kemampuan profesional dalam menjalin relasi dengan publik, membangun image dan reputasi. Berbasis teknologi komunikasi kreatif, Public Relations BINUS @Malang membekali mahasiswa ketrampilan dan keahlian sesuai dengan Global Talent Standard (GTS).

PILIHAN PEMINATAN

a. Corporate Public Relations

Mempertajam ketrampilan pengelolaan komunikasi perusahaan dalam manajemen komunikasi krisis dan perencanaan strategi komunikasi.

b. Marketing Public Relations

Fokus pada ketrampilan komunikasi pemasaran terpadu, branding produk atau personal branding serta pengelolaan event pemasaran.

PELUANG KARIR

Public Relation Officer, Media Relation Officer, Strategic Planner, Public Relations Consultant, Spoke Person Expert, Campaign Expert, Branding Expert, Event Organizer.

GELAR AKADEMIK

Sarjana Ilmu Komunikasi (S.Ikom.)

 

KURIKULUM

 

SEMESTER 1

Kelompok Mata Kuliah SKS
MKK COMM6310 Principle of Communication 2
COMM6312 Introduction to Public Relations 2
MKB LANG6089 Indonesian Language 2
COMM6311 Interpersonal Communication 4
COMM6313 Public Speaking 4
COMM6314 Principles of Writing 4
ENGL6197 English Entrant 2
SKS Total 20
SKS Kumulatif 20

                                                                       

SEMESTER 2

Kelompok Mata Kuliah SKS
MPK CHAR6030 Character Building: Pancasila 2
COMM6318 Ethics in Public Relations 2
MKB COMM6315 Writing for Public Relations 4
COMM6316 Polling and Public Opinion 4
COMM6319 Cross Culture Communication 4
ENGL6198 English in Focus 2
MKK COMM6317 Communication Theories in Public Relations Context 4
SKS Total 22
SKS Kumulatif 42

                                                           

SEMESTER 3

Kelompok Mata Kuliah SKS
MPK CHAR6031 Character Building: Kewarganegaraan 2
MKB ENTR6117 Entrepreneurship I 2
COMM6320 Media Convergence 4
COMM6321 Professional Communication in Business Settings 2/2
COMM6322 Organizational Behavior 4
COMP6400 Computer Laboratory in Public Relations Context 2/2
ENGL6201 English Savvy 2
SKS Total 22
SKS Kumulatif 64

 

SEMESTER 4

Kelompok Mata Kuliah SKS
MPK CHAR6032 Character Building: Agama 2
MKB STAT6130 Statistics 2/2
COMM6338 Reputation Management 4
COMM6324 Strategic Planning in Public Relations 2
MKB Streaming : Marketing Public Relations
COMM6323 Media Relations 2
COMM6325 Branding in Public Relation* 4
COMM6332 Integrated Marketing Communications 2/2
MKB Streaming : Corporate Public Relations
COMM6326 Government Relations and Lobbying 2
COMM6327 Crisis Management* 2/2
COMM6337 Corporate Relationship Management 4
SKS Total 22
SKS Kumulatif 86

*) Entrepreneurship Embedded

SEMETER 5

Kelompok Mata Kuliah SKS
MKB ENTR6118 Entrepreneurship II 2
RSCH6103 Research Methodology 4
MKB Streaming : Marketing Public Relations
COMM6331 Digital  Marketing Public Relations 2/2
COMM6333 Marketing Communication Program and Event Management 2/2
COMM6335 Introduction to Marketing and Negotiation Technique 2
COMM6336 Advertising in Public Relations* 2/2
MPK COMM6334 Marketing Public Relations Ethics 2
MKB Streaming : Corporate Public Relations
COMM6328 Corporate Social Responsibility 2
COMM6329 Corporate Advertising 2/2
COMM6339 Political Branding, Culture and Power of Organization 2/2
COMM6340 Strategic Corporate Communication* 2/2
MPK COMM6341 Corporate  Public Relations Ethics 2
SKS Total 22
SKS Kumulatif 108

*) Entrepreneurship Embedded

SEMESTER 6

Kelompok Mata Kuliah SKS
MKB Enrichment  Program I 16
SKS Total 16
SKS Kumulatif 124

Student will take one of enrichment program tracks (off campus). See enrichment appendix for the tracks detail.

SEMESTER 7

Kelompok Mata Kuliah SKS
MKB Enrichment  Program II 16
SKS Total 16
SKS Kumulatif 140

Student will take one of enrichment program tracks (off campus). See enrichment appendix for the tracks detail.

SEMESTER 8

Kelompok Mata Kuliah SKS
MKB Streaming : Marketing Public Relations
RSCH6101 Thesis  of  Marketing Public Relations 6
Streaming : Corporate Public Relations
RSCH6102 Thesis  of Corporate Public Relations 6
SKS Total 6
SKS Kumulatif 146

 

Keterangan :

MKK = Mata kuliah Keilmuan & Ketrampilan.
MKB = Mata kuliah Keahlian Berkarya.
MPK = Mata kuliah Pengembangan Kepribadian.
MPB = Mata kuliah Prilaku Berkarya.
MBB = Mata kuliah Berkehidupan Bermasyarakat.

 

DAFTAR MATA KULIAH PENGAWASAN MUTU

Public Relations– S1
Berlaku untuk Binusian 2021 (Angkatan 2017)
Harus lulus semua mata kuliah Pengawasan Mutu dalam daftar di bawah ini :

No Kdmtk Mata Ujian Grade minimal Semester Peminatan
1 CHAR6030 Character Building: Pancasila B 2
2 ENTR6118 Entrepreneurship II C 5
3 COMM6313 Public Speaking B 1
4 COMM6315 Writing for Public Relations B 2
5 COMM6338 Reputation Management C 4
6 COMM6321 Professional Communication in Business Settings C 3
Mata Kuliah Peminatan
7 COMM6332 Integrated Marketing Communications B 4 Marketing Public Relations
8 COMM6333 Marketing Communication Program and Event Management B 5 Marketing Public Relations
7 COMM6327 Crisis Management B 4 Corporate Public Relations
8 COMM6340 Strategic Corporate Communication B 5 Corporate Public Relations

 

DAFTAR MATA KULIAH INTI
Public Relations – Strata 1

Kode NamaMata Kuliah SKS
COMM6310 Principle of Communication 2
COMM6311 Interpersonal Communication 4
COMM6312 Introduction to Public Relations 2
COMM6313 Public Speaking 4
COMM6314 Principles of Writing 4
COMM6315 Writing for Public Relations 4
COMM6316 Polling and Public Opinion 4
COMM6317 Communication Theories in Public Relations Context 4
COMM6318 Ethics in Public Relations 2
COMM6319 Cross Culture Communication 4
COMM6320 Media Convergence 4
COMM6321 Professional Communication in Business Settings 2/2
COMM6322 Organizational Behaviour 4
STAT6130 Statistics 2/2
COMP6400 Computer Laboratory in Public Relations Context  2/2
RSCH6103 Research Methodology 4
COMM6338 Reputation Management 4
TOTAL SKS 62

 

Mata kuliah inti adalah mata kuliah yang wajib dimiliki oleh seorang lulusan program studi sehingga lulusan memiliki kompetensi utama dari prodi tersebut dan memungkinkan mahasiswa tersebut dapat memiliki kualifikasi akademik untuk mengambil studi lanjut S2 dalam bidang yang sama

 


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