In order to succeed in business, the entrepreneur needs to be creative, entrepreneurs are usually known as someone who brings changes like new ideas or innovations so the entrepreneur can produce a creative and innovative work. Creative entrepreneur is more occupied by young people who doing business with more creative ideas. To be creative entrepreneur, does not mean someone is born, but being a creative entrepreneur must be build or created. Creative entrepreneurs also has an entrepreneurial spirit and high enthusiasm about entrepreneurship. Creative minds are very important to produce new ideas that can create a product that is in demand and liked by many people.

Entrepreneurs may demonstrate creativity not only in their own creative output, but by their ability to identify resources needed to complete work. Creative entrepreneurs should know and understand about “value”. Such as products, logos, packaging, social media, everything is well planned and according to the design that are a trend in this era. The creative entrepreneur is positioned theoretically at the nexus of creativity and entrepreneurship. Entrepreneurship and creativity are closely linked and entrepreneurship can be considered to be creative in itself.

Creative entrepreneur can start his business just with the ideas and concepts they have. There are some entrepreneurs who look for investors for their business capital and the others start their businesses with small capital to start their business directly. Creative entrepreneurs should know their customer and what they want. They will create products that people don’t realize they need it or want it. Creative entrepreneurs think of new innovations that can be accepted by many people.

Creative entrepreneurs also use technology to strengthen their business. Starting from product showcase, marketing, communication, engaging customers, transportation & distributions, everything is done using technology. Creative entrepreneurs must be aware of the      importance of design. Even though they are not from a design school background, but an attractive product design will attract the attention of many customers. Creative entrepreneurs also have limitations, because the products that come from their ideas cannot always be done alone, they will invite someone else to collaborate. Collaboration is more beneficial than hiring someone. In the early stages, most creative entrepreneur doesn’t have a plan for long term, they often see the situation and changes in the environment to see what types of products they can create in the future. Creative entrepreneur will take action to make the concepts they think come true. One of the well-known creative entrepreneur in Indonesia is William Tanuwijaya, the founder of Tokopedia online trading application. Tokopedia is a marketplace or online buying and selling site that brings buyers and sellers in a safe way. The company manages Tokopedia.com, Tokopedia slowly began pioneering on February 6, 2009, until finally officially released to the public on August 17, 2009.

Oleh: Agatha Gracia, Metta Kurnia Widjaya, dan Samantha Kezia Bunadi

References:

https://journal.moselo.com/creativepreneur-bisnis-berbasis-kreativitas-78e17b3de6b3

https://en.wikipedia.org/wiki/Tokopedia

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